Public Relations and communications is largely about shaping perception. But how do we control our own? How do we make sure that we are being viewed as a valuable member of our community and not as the annoying flak?
Now, this isn’t a post about personal branding, which despite my dislike for the phrase, is a real aspect of our lives that we need to be aware of as we actively broadcast nearly every aspect of our lives online. How we carry ourselves and how we interact with a wide range of people affects how we are perceived as communications professionals. Continue reading →
Ever since the debacle of Gap unveiling its new logo last week, I’ve been a rather outspoken critic of not only the design, but Gap’s somewhat bizarre and poorly articulated attempts to make it appear that the rebranding effort was all part of one big crowdsourcing exercise or a PR stunt. (Why is it every time a brand does something odd in the digital space, we have to label it a “PR stunt?”)
It wasn’t.
News this week that Gap was abandoning its new logo—after just seven days on the market, and before the new logo had even hit stores or merchandise (the new logo was rolled out via a “soft launch” on Gap.com—left me wondering one thing: Does Gap even realize how badly it’s hurting it’s brand right now? Continue reading →
…..a chance to start the day off right.