Monthly Archives: October 2010

We Live in the Age of Groupon

Some of you know that one of my favorite pastimes is dining out. It’s obvious when you see the anti-Situation abs that I sport nowadays. [I’ve been doing a lot of GTL lately though minus the T so I’m expecting to get my washboard abs back.] Sorry, I digress. In any case, one company thatRead the rest of this entryRead the rest of this entry

Using Metrics to Reduce Uncertainty

Sometimes we all get too caught up in perfection. If you work on that report 10 minutes longer, will it be closer to perfect? If you search one more time, will you find every single mention of your brand or company across the Web? There’s a point at which additional effort isn’t worth the reward.Read the rest of this entryRead the rest of this entry

Exec Chat: John Bliss, Founder of BlissPR

Recently, I had the distinct pleasure of meeting over breakfast with someone I have great respect for in the public relations field—John Bliss, the now semi-retired founding principal of BlissPR. I had been wanting to meet John for quite some time, having met several BlissPR employees, including his daughter (and one of three managing directorsRead the rest of this entryRead the rest of this entry

Agenda-free networking

Public Relations and communications is largely about shaping perception. But how do we control our own? How do we make sure that we are being viewed as a valuable member of our community and not as the annoying flak? Now, this isn’t a post about personal branding, which despite my dislike for the phrase, isRead the rest of this entryRead the rest of this entry

Gap’s Marketing Lesson: Don’t Mess with A Beloved Logo

Ever since the debacle of Gap  unveiling its new logo last week, I’ve been a rather outspoken critic of not only the design, but Gap’s somewhat bizarre and poorly articulated attempts to make it appear that the rebranding effort was all part of one big crowdsourcing exercise or a PR stunt. (Why is it everyRead the rest of this entryRead the rest of this entry

The Social Marketing GAP

I’m guilty; I’ve been making fun on The Gap and their new logo.  It is an ugly, half-assed, badly designed misstep from a brand that hadn’t made a logo change in over 20 years.  In our little world of Social Media, we are having a field day and The Gap is taking a heck ofRead the rest of this entryRead the rest of this entry

Brains on Fire: a Video Book Review

I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. After readingRead the rest of this entryRead the rest of this entry

You’re doing it wrong….

We’ve all seen the horrible horrible examples of things done wrong in the digital world.  You know the things I’m talking about – bad policies, bad designs, just bad bad bad stuff.  Below, you’ll find my own list of the worst of the worst and those of some other contributors crowdsourced from Twitter.  Do chimeRead the rest of this entryRead the rest of this entry

You’re Only as Good as Your Clip Book…

True or False? Over the past few weeks I’ve been discussing this statement with a bunch of people in the industry. From entry level to senior level. A lot of people in the PR industry have differing views about it. I’m not exactly positive of which way I lean, as I’m relatively new in PR…butRead the rest of this entryRead the rest of this entry

Is Your Media List for Sale?

Nothing irks me quite like receiving SPAM touting the fact that the e-mail sender has media lists for sale. Now, I’m not talking about companies like CISION and Vocus, which are tried and true media databases. What I’m referring to are these “companies” that are selling already-formulated media lists. Let’s see, you can buy aRead the rest of this entryRead the rest of this entry