Earlier this month, Facebook dropped a bomb on the geolocation space by introducing deals via their Places mobile application. This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application.

In the initial roll-out, there were a number of merchants that partnered with Facebook to roll out the new deals feature, including Gap. Now along with the partnership, these companies gained the cache of being innovative in the social space. Continue reading →