Archive for June 14, 2011
Recently Entrepreneur Magazine hosted Guy Kawasaki’s talk “Enchant and Engage More Customers with Social Media” just outside of DC. The session was based on Guy’s current book, Enchantment: The Art of Changing Hearts, Minds, and Actions. It was a great morning centered around a very charismatic speaker. The event wasn’t your typical social media conference, which I highly valued, and it highlighted one core truth – no matter the tools or message the act of PR is enchantment.
This idea was solidified when post-event I started reading Guy’s book and saw that the first few chapters reinforced that enhancement is present whenever people are trying to make the world a better place. Making the world a better place is why we work with mission-driven companies and organizations here at CFox Communications. We tell our client stories as our small part in making the world a better place, and we can tell more stories the more enchanting we are. Read the rest of this entry »