Recently Entrepreneur Magazine hosted Guy Kawasaki’s talk “Enchant and Engage More Customers with Social Media” just outside of DC. The session was based on Guy’s current book, Enchantment: The Art of Changing Hearts, Minds, and Actions. It was a great morning centered around a very charismatic speaker.  The event wasn’t your typical social media conference, which I highly valued, and it highlighted one core truth – no matter the tools or message the act of PR is enchantment.

This idea was solidified when post-event I started reading Guy’s book and saw that the first few chapters reinforced that enhancement is present whenever people are trying to make the world a better place. Making the world a better place is why we work with mission-driven companies and organizations here at CFox Communications. We tell our client stories as our small part in making the world a better place, and we can tell more stories the more enchanting we are. Continue reading →