Archive for June 30, 2011
I was scouring the blogosphere last week after getting some recommended posts via re-tweets. Of the three I read, all had different definitions of engagement in social media. In our ever changing world, we’ve had to define and re-define certain aspects of PR and marketing. I would think we’d have engagement pretty well narrowed down by now.
However, I don’t think having a solid definition of engagement is a real issue. Why? Because we all talk about engagement in certain ways. Some see that re-tweet that directed me to a blog as the ultimate form of engagement, while others believe that it is responding to a post on Facebook. And if you got into an argument, both of these answers COULD be correct. Read the rest of this entry »