Two years ago I was talking to an executive of an NFL franchise. Twitter was just blowing up and I counseled him that the team should be harnessing their players’ burgeoning interests in getting on the social media tool as a means of connecting with fans.
Set the tone with your employees, teach them how to use it, and you’ll potentially have a quality brand ambassador.
His response to me was, “There’s no way in hell we’re letting our players on Twitter.”
And I thought, “Man, he doesn’t get it. He has no choice. His players will be on, and he’ll have lost the battle before it even begins.”
All of this brings us to the case of Rashard Mendenhall, the talented yet troubled Pittsburgh Steelers running back. Continue reading