The popular “it’s not what you know, it’s who you know” has come back in-style (if it ever left), so networking is becoming more important than ever. Whether you are in college or already a veteran PR professional, it is a pretty well-known fact that getting to know people in the industry is a good idea. As a 2011 graduate myself, internships were pushed on me constantly for this exact reason – networking. I am not here to lie and say that internships are overrated. Internships are probably the best possible way to network and get your name out in your field, and I had many friends who secured a job solely because of their internships. Aside from networking, internships can give you a real look into what it’s like to work in PR. In other words, I agree that if you can get an internship, you are probably ahead of most.

However, during my time in school I noticed that there were many college students who simply could not afford to spend a summer at an internship for a variety of reasons: Continue reading →