Google’s Privacy Issue Isn’t Really an Issue

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Over the last few days, I’ve been doing a fair amount of reading about Google’s new privacy policy. It has received some positive and negative views. Privacy, to many, is a premium; we don’t want our information shared or sold to anyone. Of course, I enjoy privacy, too.

Here’s a (not so) little secret, though. When you log onto Google, Facebook, Twitter, YouTube, etc., your information is out there. You signed up for a Gmail account or to have a Twitter profile, you understood there was a risk. So why so many complaints about your privacy being infringed upon? Because we all need something to take issue with nowadays. Continue reading

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Tricks of the Trade: Elevator Etiquette

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Elevators are one of those things that we all encounter at some point or another during our lives.  From the subway to the mall, there is an elevator almost everywhere you turn.  Sometimes frowned upon and looked at as pure laziness, if you are are going to step into an elevator, there are certain rules that all should take into consideration. Continue reading

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Why Journalists Need PR People

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In these days of shrinking newsrooms, there is an increasing overlap between the worlds of PR and journalism. And old PR joke is reporters always hate PR professionals, until they need a job.

I have noticed that as journalism jobs are eroding, many reporters are turning to PR and public affairs positions with mixed results. There are so many unemployed PR practioners on the market, that there is fierce competition for these jobs. PR agencies are now looking for applicants who can do more than write well. They also have to be able to pitch, take pictures, do social media, and shoot and edit video. The video after the jump sums up my thoughts. Continue reading

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The New King of Late Night Television

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The battle of late night television has been going on for years.  Whether it’s David Letterman or Jay Leno, Conan O’Brien or Jimmy Fallon.  Nevertheless, if I do flip on the television to fall asleep, I always turn Cartoon Network for a great Family Guy session. (Don’t judge, if you go to sleep smiling you wake up smiling – try it out)

I am now hooked on one late night television show, and it’s all because of one man – Andy Cohen.  Andy is the host of Watch What Happens LIVE! (WWHL) a live, late night talk show that airs on Bravo at 11 PM EST. WWHL started out once or twice a week, where Andy would have on different Bravo stars from their lineup of programs from Top Chef to the Real Housewives series.

Now WWHL has guests ranging from Questlove of the Roots, the regular Sandra Bernhard, all the way to the Mary J Blige.  What’s most exciting is that the show is now on five nights a week. Continue reading

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Professional Development is a MUST

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Public Relations practitioners are busy. We all know this and we all live this every day. With all the juggling that PR pros do it is easy for professional development to fall off of the radar. But to advance in your career you must have the personal drive to squeeze that luncheon on to the calendar, read industry blogs during breakfast and seek out the counsel of PR peers. Continue reading

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The Battle Over SOPA won? Hardly.

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Last week, Wikipedia shuttered, Google used its homepage to protest, and countless bloggers’ sites went dark all because of a little controversy over the Stop Online Privacy Act (SOPA) and the Protect IP Act (PIPA). It was nice to see the solidarity of the online community.  Many came together to take a stand against something they believed was and is wrong.

Twitter was a virtual protest ground for SOPA and PIPA, with folks going as far as to show their avatars with “censored” or “Stop SOPA.” Shortly after the protest, it was announced that both SOPA and PIPA were being shelved. Time to celebrate, right? Hardly. It may have seemed like a big win, but let’s be honest. SOPA and PIPA can- and will- be brought up again. Continue reading

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The Paula Deen Case – A Lesson in PR Transparency

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Last week, Paula Deen – the Southern Belle cook with the penchant for deep fried delights – announced that she has Type 2 diabetes. Although a tragic medical condition for anyone, what’s unusual about this case is that she waited three years after her initial diagnosis to reveal that she was inflicted with the disease, which is often associated with a diet high in fat, very similar to the recipes and decadent culinary delights that she is known for. What’s even more curious about this situation is the synchronized announcement following Deen’s diabetes revelation that she has also signed a deal to promote a diabetes medication. An article last week in AdAge about this story adroitly pointed out that:

“It’s the kind of thing that gives our industry (marketing/PR) a black eye – the reputation that we’ll do anything, sell anything for money. Continue reading

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Five Tips to Practice Effective Internal PR

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We hear a lot about external PR best practices these days. Articles, blog posts, podcasts, books and a host of other references talk about “5 Ways Media Training Can Help You and Your Clients” or “How to Become a Reporter’s Best Friend” and “Five Ways Being in PR is Like Running a Group Blog.”

These are all excellent references for us to read and digest, identifying meaningful bits and pieces of the advice and observations that we can put into practice to become more effective PR practitioners. As I gaze around the PR digital ecosphere there is one thing that has always stumped me about the subject of PR advice – why isn’t there more written about effective internal PR as the foundation for external strategies?

Seems logical that if you can’t get a grasp on internal PR, external campaigns would be a lot more difficult to execute. Continue reading

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Boost Your Press Release Optimization To Get In With the Cool Kids

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Press release optimization involves a number of factors, not the least of which is being sure you reach the right person, actually reads it, digs it and uses it.  You appeal to two different audiences with the releases you send.  One group is the consumers you hope to sway, but the other is the all-important collection of influencers who will dictate how far your release spreads.

Who are the definitive voices in your industry?  You know the kind, the people that other people listen to – the ones at the cool kids’ table?  Continue reading

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Sports and Social Media…Why it’s Good PR

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If you spent any time around the television (or your laptop) this weekend, you most likely were glued to the NFL Divisional Playoffs. One game in particular had my attention… The New York Giants versus the Green Bay Packers (cue NFL Films music).

Being a huge fan of G-Men, I was on the edge of my seat the whole game. However, it was one play that showed why social media is a great companion for sports broadcasts. With the Giants leading 3-0 in the first quarter, Packers receiver Greg Jennings apparently fumbled the football after a catch. Game referee Bill Leavy went to the replay booth to review it. Leavy decided that it wasn’t a fumble, despite the game broadcast showing multiple angles that the ball was coming out. Continue reading

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