Monthly Archives: January 2012

Google’s Privacy Issue Isn’t Really an Issue

Over the last few days, I’ve been doing a fair amount of reading about Google’s new privacy policy. It has received some positive and negative views. Privacy, to many, is a premium; we don’t want our information shared or sold to anyone. Of course, I enjoy privacy, too. Here’s a (not so) little secret, though.Read the rest of this entry

Tricks of the Trade: Elevator Etiquette

Elevators are one of those things that we all encounter at some point or another during our lives.  From the subway to the mall, there is an elevator almost everywhere you turn.  Sometimes frowned upon and looked at as pure laziness, if you are are going to step into an elevator, there are certain rulesRead the rest of this entry

Why Journalists Need PR People

In these days of shrinking newsrooms, there is an increasing overlap between the worlds of PR and journalism. And old PR joke is reporters always hate PR professionals, until they need a job. I have noticed that as journalism jobs are eroding, many reporters are turning to PR and public affairs positions with mixed results.Read the rest of this entry

The New King of Late Night Television

The battle of late night television has been going on for years.  Whether it’s David Letterman or Jay Leno, Conan O’Brien or Jimmy Fallon.  Nevertheless, if I do flip on the television to fall asleep, I always turn Cartoon Network for a great Family Guy session. (Don’t judge, if you go to sleep smiling youRead the rest of this entry

Professional Development is a MUST

Public Relations practitioners are busy. We all know this and we all live this every day. With all the juggling that PR pros do it is easy for professional development to fall off of the radar. But to advance in your career you must have the personal drive to squeeze that luncheon on to theRead the rest of this entry

The Battle Over SOPA won? Hardly.

Last week, Wikipedia shuttered, Google used its homepage to protest, and countless bloggers’ sites went dark all because of a little controversy over the Stop Online Privacy Act (SOPA) and the Protect IP Act (PIPA). It was nice to see the solidarity of the online community.  Many came together to take a stand against somethingRead the rest of this entry

The Paula Deen Case – A Lesson in PR Transparency

Last week, Paula Deen – the Southern Belle cook with the penchant for deep fried delights – announced that she has Type 2 diabetes. Although a tragic medical condition for anyone, what’s unusual about this case is that she waited three years after her initial diagnosis to reveal that she was inflicted with the disease,Read the rest of this entry

Five Tips to Practice Effective Internal PR

We hear a lot about external PR best practices these days. Articles, blog posts, podcasts, books and a host of other references talk about “5 Ways Media Training Can Help You and Your Clients” or “How to Become a Reporter’s Best Friend” and “Five Ways Being in PR is Like Running a Group Blog.” TheseRead the rest of this entry

Boost Your Press Release Optimization To Get In With the Cool Kids

Press release optimization involves a number of factors, not the least of which is being sure you reach the right person, actually reads it, digs it and uses it.  You appeal to two different audiences with the releases you send.  One group is the consumers you hope to sway, but the other is the all-importantRead the rest of this entry

Sports and Social Media…Why it’s Good PR

If you spent any time around the television (or your laptop) this weekend, you most likely were glued to the NFL Divisional Playoffs. One game in particular had my attention… The New York Giants versus the Green Bay Packers (cue NFL Films music). Being a huge fan of G-Men, I was on the edge ofRead the rest of this entry