Archive for January 10, 2012
In many fields including public relations, classroom knowledge can only take you so far. Internships are an important tool for getting the feel of the daily routine of a PR pro. But, a mentor is what separates a new professional in the fold.
I have reached a fork in the road of my career which takes me away from seeing my mentor on a daily basis. With that change I have been reflecting on the wealth of invaluable knowledge that I learned from my mentor. This knowledge is not just how to craft the perfect press release or pitch a reporter but how to conduct myself as a professional and the importance of being an eternal student of the trade. Read the rest of this entry »