Monthly Archives: January 2012

Exploring the Value of PR for Startups

A series of opinion pieces last week by Dallas Mavericks owner and billionaire business mogul Mark Cuban asserting that startups “should never hire a PR firm” got the PR world buzzing with outrage. But does he have a point or is it too general a brushstroke to paint that PR can “never” benefit a startup? Let’sRead the rest of this entry

Why Brevity in PR Will Get You Noticed

PR: The land of content and the home of the brevity. I thought that perhaps it might be a good time to visit the subject of brevity in PR. We live in a world with increasingly strict space limitations and tightened engagement protocols to grab attention. From writing content to posting tweets to email mediaRead the rest of this entry

You’re Doing Twitter Chats #Wrong When…

Providing counsel on Twitter, and sometimes specifically Twitter chats, frequently falls in our laps at the request of clients.  While we’ve all seen the ‘best practices’ for these things, there are of course, worst practices.  Some of my top ones, as well as those of some contributors, are below.  What are some of the worstRead the rest of this entry

From A Former AAE to Another

Having come from a large agency background, I’ve grown accustomed to working on sizable account teams. This also means that I’ve been fortunate enough to work with some great, young talent throughout the years. I’ll never forget when I first started out in agency life. Fresh out of college, I landed my first gig inRead the rest of this entry

Mentoring Makes a Difference

In many fields including public relations, classroom knowledge can only take you so far. Internships are an important tool for getting the feel of the daily routine of a PR pro. But, a mentor is what separates a new professional in the fold. I have reached a fork in the road of my career whichRead the rest of this entry

Five Ways Media Training Can Help You…and Your Clients

In public relations, we are taught that preparation is key for any crisis or situation that may need our attention. But, it is equally important on how we train our clients. One of the integral parts to keeping a client prepared is media training. How your client looks and sounds on television or comes acrossRead the rest of this entry

How Do You Stay Well Read

The Guardian recently published an article arguing that digital news offers a choice in reading topics/sources, but that print “…offers something extra: stories that people didn’t know they wanted to read until they had read them.” Although the article brings up good points about the importance of diversifying one’s reading material(s), I beg to differ.Read the rest of this entry

Inspiration: Keeping Your Inner Child Close at Hand

I recently wrote a blog post about the death of Andy Rooney and how PR and social media pros would be wise to learn the art of storytelling by observing how he had the innate ability to take the simplest of topics and weave a creative story that taught us a lesson about life. IRead the rest of this entry

5 Lessons to Learn from the Ocean Marketing Fiasco

Generally, the week between Christmas and New Years are filled with cheer and good spirit. However, with all the hubbub of the holidays, you may have missed one of the biggest PR disasters seen in the history of the video game industry.Read the rest of this entry

Chat Today!

Hi Folks – Welcome back to PRBC.  We hope you had a fantastic holiday and are ready to hit the ground running. The kind folks over at PRNewswire / ProfNet have asked me to participate in their regular #ConnectChat Twitter chat today (Jan. 3) at 3p-4:30p Eastern time.  Full details can be found here. Read the rest of this entry