A series of opinion pieces last week by Dallas Mavericks owner and billionaire business mogul Mark Cuban asserting that startups “should never hire a PR firm” got the PR world buzzing with outrage. But does he have a point or is it too general a brushstroke to paint that PR can “never” benefit a startup? Let’s… Read the rest of this entry
Monthly Archives: January 2012
Why Brevity in PR Will Get You Noticed
PR: The land of content and the home of the brevity. I thought that perhaps it might be a good time to visit the subject of brevity in PR. We live in a world with increasingly strict space limitations and tightened engagement protocols to grab attention. From writing content to posting tweets to email media… Read the rest of this entry
You’re Doing Twitter Chats #Wrong When…
Providing counsel on Twitter, and sometimes specifically Twitter chats, frequently falls in our laps at the request of clients. While we’ve all seen the ‘best practices’ for these things, there are of course, worst practices. Some of my top ones, as well as those of some contributors, are below. What are some of the worst… Read the rest of this entry
From A Former AAE to Another
Having come from a large agency background, I’ve grown accustomed to working on sizable account teams. This also means that I’ve been fortunate enough to work with some great, young talent throughout the years. I’ll never forget when I first started out in agency life. Fresh out of college, I landed my first gig in… Read the rest of this entry
Mentoring Makes a Difference
In many fields including public relations, classroom knowledge can only take you so far. Internships are an important tool for getting the feel of the daily routine of a PR pro. But, a mentor is what separates a new professional in the fold. I have reached a fork in the road of my career which… Read the rest of this entry
Five Ways Media Training Can Help You…and Your Clients
In public relations, we are taught that preparation is key for any crisis or situation that may need our attention. But, it is equally important on how we train our clients. One of the integral parts to keeping a client prepared is media training. How your client looks and sounds on television or comes across… Read the rest of this entry
Inspiration: Keeping Your Inner Child Close at Hand
I recently wrote a blog post about the death of Andy Rooney and how PR and social media pros would be wise to learn the art of storytelling by observing how he had the innate ability to take the simplest of topics and weave a creative story that taught us a lesson about life. I… Read the rest of this entry
5 Lessons to Learn from the Ocean Marketing Fiasco
Generally, the week between Christmas and New Years are filled with cheer and good spirit. However, with all the hubbub of the holidays, you may have missed one of the biggest PR disasters seen in the history of the video game industry.… Read the rest of this entry
Chat Today!
Hi Folks – Welcome back to PRBC. We hope you had a fantastic holiday and are ready to hit the ground running. The kind folks over at PRNewswire / ProfNet have asked me to participate in their regular #ConnectChat Twitter chat today (Jan. 3) at 3p-4:30p Eastern time. Full details can be found here. … Read the rest of this entry