Faulty Friday

Pitching © by Will Folsom

Every now and then we get perfect, on target pitches and press releases.  Most of the time, they’re ok, and then very occasionally we get the real stinkers.  The ones that <sarcasm> fit perfectly into our designated coverage and readership.</sarcasm>

Yesterday must have been a very special day as we received not one, but two completely mistargeted pitches.

Mercifully I’ve removed the names of the offending senders, but otherwise, below please find, for your reading pleasure, pitches perfectly suited to you, our readers (I assume I didn’t have to use the sarcasm tags this time around).

First – the one that actually had a pitch:

Hi Nathan,

After 4 months in development, our hotly anticipated and first-of-its-kind ‘Superfood-powered’ weight loss app for iPhone is expected to launch in Apple’s App Store next Tuesday, May 15th.

I would like to offer you a sneak peek of our app – Super Diet Genius. We believe that your readers in particular would find our app of great interest. With summer creeping around the corner, the time is ripe for a new-to-the-world weight loss app powered by Superfoods.

(the pitch did go on to include links to background materials, videos and explain how to get the app on a preview basis, etc.)

I’m sure that filled your PR, social media, learning needs for the day.  If it didn’t, then perhaps…

FOR IMMEDIATE RELEASE:

Aretha Franklin, Ricky Skaggs, Dallas Holm, The Hoppers, Love Song and Rex Humbard Announced as GMA Gospel Music Hall of Fame Inductees

NASHVILLE, Tenn. – May 10, 2012 – The GMA Foundation (GMAF) has announced that it will induct Aretha Franklin, Ricky Skaggs, Dallas Holm, The Hoppers, Love Song and Rex Humbard into the GMA Gospel Music Hall of Fame.

“The diverse talents represented in this years class of inductees have impacted millions of people around the world. It is an honor to induct these individuals” said Charles Dorris, Chairman, GMA Foundation.

Yes, this one was just a copy and pasted release, with the body right justified and boldfaced throughout.

Pretty sure we all know the moral of the story, yes?

Share on Tumblr

  • http://www.linkedin.com/in/annelizhannan Anneliz Hannan

    They must have had Mother’s Day on their mind..but mother wouldn’t approve of these! Monday will be magnificent, hopefully.

    • http://prbreakfastclub.com Nathan Burgess (aka/fka PRCog)

      Hey Anneliz – Thanks for the comment & reading :). Thankfully Monday was bad pitch free! Have a great week.

  • Jill Smoler

    So what was wrong with the first one? i don’t get it

    • http://prbreakfastclub.com Nathan Burgess (aka/fka PRCog)

      Hey Jill -

      Sorry for the delay & thanks for commenting.  The problem with the first one – this blog doesn’t cover weight loss, nutrition or any other similar target.  I wouldn’t pitch dog products to a tech trade, why pitch weight loss/nutrition apps to a PR/Marketing blog?