Archive for May 18, 2012
Facebook Research: Brand-Related Posts Drive Most Engagement
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You’re probably aware that the content you post on your business or brand’s Facebook page is a critical part of your Facebook marketing strategy. But if you’re curious as to the type of content that drives the most engagement, wonder no more. New research released by Facebook this week shows that brand-related content results in the most engagement—both organically and through promotions like Facebook ads and sponsored stories. Read the rest of this entry »
