PRBreakfastClub

Over the last year, chatter between brands and agencies continues to circle around the top of the defining and understanding the value of a Facebook fan.  There is no direct answer given the multiple of impacts that go into a Facebook brand strategy.  Many fans are gained through a combination of organic growth and paid acquisition – in light of GM’s announcement that it will no longer use Facebook ads, will other brands follow suit and change the conversation again on the value of a Facebook fan?  Read the rest of this entry »