What Women Want? A Woman Knows

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State of the Union: Women in PR, Part 2 (See Part 1 here)

Social is still a hot trend. Clients are demanding it, agencies are pitching it, and consumers are inundated with it. Social is a direct-to-consumer channel to reach influencers and build awareness, but there’s a real problem getting your message through the noise. The daily usage rates of social are staggering, with over 42 billion minutes spent on Facebook, 50 million tweets, and 2 million blog posts. Continue reading

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