With South by Southwest (SXSW) right around the corner, the digital and technology world’s attention will soon shift to Austin, Texas.
SXSW veterans know that you go to that festival for two reasons: to learn and to network. Networking parties, receptions and events – both official and unofficial – dot the schedules of tens of thousands of SXSW-goers every year, and this year will be no exception.
But while there are admittedly hundreds of party and reception options at SXSW, Porter Novelli is hosting one we think is unique and can help do some good in the world. Continue reading
National brands compete against traditional branded competitors, and increasingly are having to share shelf space with retailers’ private-label items in the same product category. Store brands are no longer “generics”; they are now a powerful brand in their own right.