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Friday’s 5 • 11 June 2010
Welcome back to the full work week and summer Fridays
– for some of us
. Grab your iced frap and enjoy our Top 5 posts from this week.
In case you missed them this week, below you’ll find our top 5 published stories (based on pageview and in alpha-order). Enjoy! Read the rest of this entry »
Friday’s 5 • 4 June 2010
Another 4-day work week, another…nope…I’ve got nothing. We hope everyone had a nice and short week and enjoys this upcoming, properly sized weekend. Ship, erm – rather, weekend, Ahoy!
In case you missed them this week, below you’ll find our top 5 published stories (based on pageview and in alpha-order). Enjoy! Read the rest of this entry »
Friday’s 5 • 28 May 2010
Another week, another tweetup. Happy Memorial Day weekend everyone. We’re taking Monday off, so see you bright & early on Tuesday.
In case you missed them this week, below you’ll find our top 5 published stories (based on pageview and in alpha-order). Enjoy! Read the rest of this entry »
Your Social Media Idea in a Sentence
If you didn’t know already, the PRBC has our very own Facebook Fan Page. Every Friday, we ask everyone a random question in a series called “Fun Facts Friday.” Last week we just finished up presenting our 35 ideas about social media in 30 minutes, so we asked you to share your one social media idea in a sentence.
Here is what a couple of you had to say: Read the rest of this entry »
The Future of Sales…Twitter
It’s very interesting to see the evolution of social media. From just networking with friends and looking at fun pictures, to conducting business and measuring interaction, social media has become the means of communication. The response time of a complaint or compliment on when someone is mentioned is astonishing. One time I mentioned, “Everytime Kate Perry E-mails me, I get excited for a split second thinking it was the singer, then it’s Vocus” and instantly Vocus responds “We’ll be sure to mention that to Kate!”
Its a great feeling having your voice heard, just recently I tweeted something negative about Cision, our best friend and worst enemy. I tweeted that Cision was going way too slowly and i’m sure I did a big “You Suck,” but I instantly got a response asking to do something to my brower to speed it up. Great customer service there. However, that is not the point of this post. Read the rest of this entry »
Taking Time Out to Teach
During my television viewing/live blogging of “Kell on Earth,” a familiar situation reared its head – a staffer was complaining that she was never trained to do the job, and admitted that she had no idea what was supposed to do. When the supervisor showed up and noticed it was all done the wrong way, the poor staffer sure got an earful. Was it the staffer’s fault for not asking, or the supervisor’s fault for not teaching?
Let’s face it, in the world of public relations, we are incredibly busy people. Between press releases, client meetings, strategic planning sessions, e-mails, phone calls, media lists – there is no question that we have a lot on our plate. Read the rest of this entry »
Another Milestone
See that post down there, yeah, scroll down, that one — the one by Jess Greco announcing our new ‘Pitch Yourself’ program, that’s PRBC’s 100th post! I know, it snuck up on us too. (Anyone wishing to send gifts of spirits or other adult beverages, drop me a note — we’ve got diverse tastes, whatever it is someone will like it). In lieu of having a party for ourselves, we’re giving you, our wonderful readers, who we love to (hopefully) entertain, inform, and opine to on a weekdaily basis a gift — more of us! Read the rest of this entry »
Christina’s Coffee Talk with Lauren Fernandez

Lauren Fernandez
This week I interviewed Lauren Fernandez. Lauren is one of the first people I met on Twitter who has always inspired me to take (smart) chances in the Social Media world. She is friendly, energetic, and a real mentor to new and experienced PR professionals. This caffeine addict relies on coffee to get her through the day but Diet Coke will also suffice. Lauren enjoys spending time with her family, especially her grandparents. When she isn’t working as Marketing Coordinator for Mensa, you can find her at the beach or just being outside listening to AC/DC or even to 2 Live Crew. And so, I give you Lauren Fernandez discussing her position at Mensa and how she became what I call a Social Media superstar.
Boomerang Research or Can They Really Be This Lazy?

(CC) photo credit: sparkle_lavalamp // flickr
Recently a question popped up among one of our “journalists-seeking-experts” services asking a ridiculously simple question. I’m not going into specifics, like which service it came from, who asked it, or what it was — this hack hasn’t earned a call out, I believe them to be a victim rather than an instigator.
Catch us live….
The PRBreakfastClub is a proud sponsor of 12for12K’s Go Global 24. Catch us live on Tuesday September 29th from 9p-10p (Eastern) on twitter. Check back for exact hash tag and other details.
Cheers.
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