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Comment on 5 Ways that Bloggers Are Like the Cool Kids in High School by PR News Roundup 2/10/12: 5 PR Blog posts You May Have Missed | Cision Blog

PR News Roundup 2/10/12: 5 PR Blog posts You May Have Missed | Cision Blog — Fri, 10 Feb 2012 15:25:03 +0000

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Comment on Drop the Salesman Mentality by Nikki Little

Nikki Little — Fri, 10 Feb 2012 03:20:00 +0000

Great points, Keith. And still a very relevant post today!

Can we also drop the word “pitch” from our vocabulary? The book “Putting the Public Back in Public Relations” makes the suggestion to drop those sales-ish words from our vocab, and ever since I read it a few years ago, I’ve made an effort to not use those words. I’ve actually felt gross when “pitch” has slipped out here and there and immediately reminded myself why that word needs to go away.

A former coworker of mine started as a journalist, and she said everyone in her newsroom hated it that PR people used the word “pitch.” Sure, it’s wordy to say “sharing news” or “sharing a story idea,” but real people can relate to that. Pitch = I’m trying to “sell” you. And that’s not what the PR profession is all about.

Comment on Considering Making the Switch from Agency to In-House? by Lindsay Kwek

Lindsay Kwek — Thu, 09 Feb 2012 22:48:00 +0000

Great post! However, I don’t really agree with this sentence “But also
think of the negatives of in-house communications such as a
supervisor who is not really sure what it is that you do, fewer tools to
help do your job and the lack of working in a communications team for
idea exchanges.” I have never had this experience with in-house. Perhaps
we shouldn’t assume this is true for all in-house?

Comment on 5 Ways that Bloggers Are Like the Cool Kids in High School by Linzy Cotaya

Linzy Cotaya — Thu, 09 Feb 2012 16:24:00 +0000

Ken
I also find bloggers open and friendly. As a blogger myself I work hard to be supportive of the requests that I get from pr pros. I do think that bloggers can be intimidating to the pr pros who have yet to venture into the blogging world.

Thanks for the feedback!
Linzy

Comment on 5 Ways that Bloggers Are Like the Cool Kids in High School by Ken Jacobs

Ken Jacobs — Thu, 09 Feb 2012 16:01:00 +0000

I’ve learned that many of the most popular bloggers who post about PR, social media, and where the two converge, such as Gini Dietrich of Spin Sucks, Danny Brown of For Bloggers By Bloggers and Beth Harte of The Harte of Marketing, quite unlike the popular kids in high school, are extremely welcome, open, and generous with their counsel.

Comment on 5 Ways that Bloggers Are Like the Cool Kids in High School by Kaneesha

Kaneesha — Thu, 09 Feb 2012 15:27:00 +0000

Love the great comparison of the cool kids and bloggers! I will begin my search for some cool bloggers to follow

Comment on 5 Ways that Bloggers Are Like the Cool Kids in High School by jaykrall

jaykrall — Thu, 09 Feb 2012 15:22:00 +0000

Thanks Linzy! I like your high school analogy here. Hope to make it back to New Orleans soon.

Comment on 5 Ways that Bloggers Are Like the Cool Kids in High School by Deb

Deb — Thu, 09 Feb 2012 13:54:00 +0000

Oh, great. Teenaged angst extends into adulthood. At least they can’t see me blush or cry!

Comment on Drop the Salesman Mentality by Marisa Vallbona

Marisa Vallbona — Thu, 09 Feb 2012 01:53:00 +0000

Why not just call it what it is? We got an interview with The Wall Street Journal, or we got a TV news segment on the morning show, or we arranged a meeting with the editorial board. It’s like I tell my sons when I’ve heard them talk in code — use adequate words or you sound less educated. It’s time as practitioners that we behave the way we want others to treat us and our profession.

Comment on Drop the Salesman Mentality by Ken Jacobs

Ken Jacobs — Wed, 08 Feb 2012 14:55:00 +0000

Keith,
I agree with the overall focus of your post.To quote @GiniDietrich , “Spin Sucks.” But we can change the argument by thinking about what a truly good salespeople do: They take the time to listen.They truly understand their “buyer’s” pain. They understand the buyer’s worldview, needs and wants. In this case they then offer something that helps the buyer do their job better: A TRULY newsworthy story suggestion, using the media’s, and not the client’s, definition of newsworthy. They provide content that will be valuable to the buyer’s readers, viewers or followers, and in a format that maps back to the buyer’s style. And rather than push, they simply let the quality of what they’ve provided speak for itself.