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	<title>PRBreakfastClub</title>
	<link>http://prbreakfastclub.com</link>
	<description>.....a chance to start the day off right.</description>
	<lastBuildDate>Fri, 10 Feb 2012 05:01:54 +0000</lastBuildDate>
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		<title>Doing It Right &amp; Doing It Wrong</title>
		<description><![CDATA[In the last 24 hours I&#8217;ve happened upon two excellent examples of SM strategies and tactics.  One excellent because it&#8217;s good, one excellent in its badness.  First, the bad. Swiss Army Knives by Victorinox have a pretty loyal following (and if you&#8217;ve ever used a genuine one you know why).  Their primary Facebook page has [...]]]></description>
		<link>http://prbreakfastclub.com/2012/02/10/doing-it-right-doing-it-wrong/</link>
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		<title>5 Ways that Bloggers Are Like the Cool Kids in High School</title>
		<description><![CDATA[I went to a great presentation this week by @jaykrall on Blogger Relations. He talked in depth about how PR pros can seek and engage bloggers with their brand. Great speaker if anyone is looking for one. One thing he said is that bloggers know other bloggers. I guess I never really thought about it [...]]]></description>
		<link>http://prbreakfastclub.com/2012/02/09/5-ways-bloggers-cool-kids/</link>
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		<title>Drop the Salesman Mentality</title>
		<description><![CDATA[I love PR. I really do. Yet, as much as I enjoy working in PR, there are definitely some parts of the business that concern me, and frankly have me worried about the state of the business in the future. One of those areas is how some in PR seemingly view their jobs with a [...]]]></description>
		<link>http://prbreakfastclub.com/2012/02/08/drop-salesman-mentality/</link>
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	<item>
		<title>Giant PR Lessons from the Super Bowl Champions</title>
		<description><![CDATA[&#8220;We&#8217;re humble enough to prepare, confident enough to perform.&#8221;- Tom Coughlin, head coach, New York Giants It goes beyond saying that I was on top of the world seeing the New York Football Giants come out the winners in Super Bowl XLVI. The story is well known: At 7-7, the Giants needed to win out [...]]]></description>
		<link>http://prbreakfastclub.com/2012/02/07/giant-pr-superbowl/</link>
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		<title>Video: Job Interview Conversations That Should Be Had</title>
		<description><![CDATA[Sometimes you just know how a conversation with a job candidate would go based on their cover letter and/or resume. Usually those folks don&#8217;t get called back for an interview, but if they were to, I would hope some of those interviews would go something like this&#8230; (You may need to refresh for the video [...]]]></description>
		<link>http://prbreakfastclub.com/2012/02/06/job-conversations/</link>
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		<title>Considering Making the Switch from Agency to In-House?</title>
		<description><![CDATA[Determining the next move in your career path is a tough decision especially when changing from agency to in-house communications. While yes it is all PR and based on the same principles, strategies and tactics the daily work style, skill set and environment can be drastically different. Often times the attraction to an agency is [...]]]></description>
		<link>http://prbreakfastclub.com/2012/02/03/agency-to-in-house/</link>
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		<title>Apple’s Positive Earnings Report Creates Bad PR</title>
		<description><![CDATA[Wait, what? Last week, Apple released its fourth quarter 2011 earnings, posting a profit of $13.06 billion on revenue of $46 billion. Earnings per share were $13.87, far exceeding analysts’ expectations of $10.08 per share. Fueled in large part by their stratospheric sales of the iPad and iPhone, Apple’s monstrous quarter brought bright smiles to [...]]]></description>
		<link>http://prbreakfastclub.com/2012/02/02/apple-earnings-pr/</link>
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		<title>Visiting the Valley Girls: A Lesson in Branding</title>
		<description><![CDATA[After graduating from college in Philadelphia, I moved to Los Angeles to pursue a post-graduate degree from a prestigious fashion and design school.  Sparing you all the gory details, suffice to say that the culture shock was extreme, as I was surrounded by stereotypical “Valley girls,” most no older than 18.  But after a few [...]]]></description>
		<link>http://prbreakfastclub.com/2012/02/01/valley-girls-branding/</link>
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		<title>Google’s Privacy Issue Isn’t Really an Issue</title>
		<description><![CDATA[Over the last few days, I’ve been doing a fair amount of reading about Google’s new privacy policy. It has received some positive and negative views. Privacy, to many, is a premium; we don’t want our information shared or sold to anyone. Of course, I enjoy privacy, too. Here’s a (not so) little secret, though. [...]]]></description>
		<link>http://prbreakfastclub.com/2012/01/31/google-privacy/</link>
			</item>
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		<title>Tricks of the Trade: Elevator Etiquette</title>
		<description><![CDATA[Elevators are one of those things that we all encounter at some point or another during our lives.  From the subway to the mall, there is an elevator almost everywhere you turn.  Sometimes frowned upon and looked at as pure laziness, if you are are going to step into an elevator, there are certain rules [...]]]></description>
		<link>http://prbreakfastclub.com/2012/01/30/elevator-etiquette/</link>
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