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	<title>PRBreakfastClub</title>
	<link>http://prbreakfastclub.com</link>
	<description>.....a chance to start the day off right.</description>
	<lastBuildDate>Mon, 22 Mar 2010 04:19:58 +0000</lastBuildDate>
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		<title>Free Labor or Priceless Experience</title>
		<description><![CDATA[Internships are a vital part to any student&#8217;s college experience, especially a communications student. What we can learn in college classes is limited.  Don&#8217;t get me wrong my professors had successful careers in the PR world ranging from an FBI Public Information Officer to a senior vice president at Fleishman-Hillard. They blended their classes with [...]]]></description>
		<link>http://prbreakfastclub.com/2010/03/22/free-labor-or-priceless-experience/</link>
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		<title>Your Copy Sucks: Talkin&#8217; British</title>
		<description><![CDATA[Lately a lot of folks have asked me questions that come down to a matter of Britishocity. Is it &#8220;gray&#8221; or &#8220;grey?&#8221; Is it &#8220;theatre&#8221; or &#8220;theater?&#8221; It&#8217;s okay if you&#8217;re confused about these things because, to be honest, you probably had little to do with dumping a bunch of Twinnings into Boston Harbor. Or [...]]]></description>
		<link>http://prbreakfastclub.com/2010/03/22/your-copy-sucks-talkin-british/</link>
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		<title>Could SM Become the New Product Placement?</title>
		<description><![CDATA[From AOL’s prominence in You’ve Got Mail to T-Mobile’s stronghold on MTV’s Real World/Road Rules Challenge franchise, product placements are hard to miss.  They’ve run the gamut from subtly integrated to awkwardly implanted, generated buzz, and, prompted viewers to reevaluate their perceptions of endorsement.  But what’s next?
Could SM come to occupy a similar role in [...]]]></description>
		<link>http://prbreakfastclub.com/2010/03/19/sm-product-placement/</link>
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		<title>We Know Nothing</title>
		<description><![CDATA[We all like to go after the &#8220;Social Media Experts&#8221; claiming there&#8217;s no way anyone can a) be an expert in such a new field or b) such a quickly changing field.  Beyond the semantics (&#8220;expert&#8221; vs. &#8220;experience&#8221; (as much as one can get), &#8220;guru,&#8221; &#8220;knowledgeable in,&#8221; &#8220;has an instinctive grasp of,&#8221; or my favorite [...]]]></description>
		<link>http://prbreakfastclub.com/2010/03/19/we-know-nothing/</link>
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		<title>The Decline of the R.S.V.P.</title>
		<description><![CDATA[In a recent op-ed in the New York Times, the writer took on the current state of the R.S.V.P. He talked about the lack of response that R.S.V.P.s illicit, and that perhaps evites are on the way out the door. This is especially frustrating as a publicist when you are putting on event and are [...]]]></description>
		<link>http://prbreakfastclub.com/2010/03/18/the-decline-of-the-rsvp/</link>
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		<title>Act of Nature and Lifetime TV</title>
		<description><![CDATA[Ever wonder what would happen if the world ended? Well this past weekend the world almost did.  For those of us in the northeast we all were exposed to the most disgusting form of weather…torrential downpours in a city.  It’s not like torrential downpour in the country, its okay there…you always drive everywhere, [...]]]></description>
		<link>http://prbreakfastclub.com/2010/03/18/act-of-nature-and-lifetime-tv/</link>
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		<title>Dunkin&#8217; Donuts: Keeping Customers Loyal Via Social Media</title>
		<description><![CDATA[It&#8217;s no big secret that I am a bigger Dunkin&#8217; Donuts fan than most.  This weekend, in the wake of New Jersey&#8217;s monster hurricane, I traveled to three different Dunkin&#8217;s just to get hash browns and an iced coffee, and then I went to a fourth one later that night.  Today I somehow found myself [...]]]></description>
		<link>http://prbreakfastclub.com/2010/03/17/dd-loyalty-via-sm/</link>
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		<title>Your Copy Sucks: Affect/Effect</title>
		<description><![CDATA[CT Michaels asked for a post on when to use affect and effect. So here it is, the shortest post of all time.
Affect is a verb. Effect is a noun.
I remember it by saying an affect is an action.
Exception: when you &#8220;effect change,&#8221; then you can use effect as a verb. And when you use [...]]]></description>
		<link>http://prbreakfastclub.com/2010/03/17/your-copy-sucks-affecteffect/</link>
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		<title>When the Shiny Objects Disappear, Where Do You Get Story Ideas?</title>
		<description><![CDATA[As PR pros, it can be difficult to resist becoming an ambulance chaser. Sometimes, those big shiny openings to pitch a client are nearly impossible to resist. But what about the times when there isn’t an obvious point of entry? When you’re on your own to craft the story from inception to execution?
A recent survey [...]]]></description>
		<link>http://prbreakfastclub.com/2010/03/16/shiny-objects-disappear-ideas/</link>
			</item>
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		<title>Work-Life Balance is Your Decision</title>
		<description><![CDATA[There is no doubt the public relations business is a busy, exciting and hyperactive assault on the mind, senses and body. Simply put: It is a profession that requires you to mentally (and sometimes physically, particularly with those pesky events) give it your all every day. And at one end of the spectrum, these indelible [...]]]></description>
		<link>http://prbreakfastclub.com/2010/03/16/work-life-balance/</link>
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