<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>PRBreakfastClub</title>
	<link>http://prbreakfastclub.com</link>
	<description>.....a chance to start the day off right.</description>
	<lastBuildDate>Thu, 24 May 2012 04:01:30 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.2" -->

	<item>
		<title>Value of a Facebook Fan – Still Worth Considering?</title>
		<description><![CDATA[Over the last year, chatter between brands and agencies continues to circle around the top of the defining and understanding the value of a Facebook fan.  There is no direct answer given the multiple of impacts that go into a Facebook brand strategy.  Many fans are gained through a combination of organic growth and paid [...]]]></description>
		<link>http://prbreakfastclub.com/2012/05/24/value-of-a-facebook-fan-%e2%80%93-still-worth-considering/</link>
			</item>
	<item>
		<title>Why Viggle Will Change Television</title>
		<description><![CDATA[Ever since Howdy Doody showed up in the 1950&#8242;s, PR and marketing folks have wanted to know how many people are watching a particular TV show. This sets advertising rates, actor salaries, and a million other things. Most of this is based on the Nielsen ratings, which is possibly the most laughable measurement tool in [...]]]></description>
		<link>http://prbreakfastclub.com/2012/05/23/why-viggle-will-change-television/</link>
			</item>
	<item>
		<title>10 Ingredients to Make Your Event Execution Easy</title>
		<description><![CDATA[Being in PR means that you plan and execute events to perfection and no detail is forgotten. Each PR pro has their style for planning and how they work to get it all done. There is a recipe for event planning which includes a little creativity, a little OCD, a little leadership and a dash [...]]]></description>
		<link>http://prbreakfastclub.com/2012/05/22/10-ingredients-to-make-your-event-execution-easy/</link>
			</item>
	<item>
		<title>Stop Being Idiots -or- NATO and Perspective</title>
		<description><![CDATA[I made a mistake yesterday.  I opened my full Twitter stream &#8211; a few thousand folks (probably 90% or more PR or Marketing professionals) talking all at once. It seems there is a very vocal contingent, of or our own professionals, who know nearly nothing about civics, world politics or anything beyond the next Twilight [...]]]></description>
		<link>http://prbreakfastclub.com/2012/05/21/stop-being-idiots-or-nato-and-perspective/</link>
			</item>
	<item>
		<title>Facebook Research: Brand-Related Posts Drive Most Engagement</title>
		<description><![CDATA[You’re probably aware that the content you post on your business or brand’s Facebook page is a critical part of your Facebook marketing strategy. But if you’re curious as to the type of content that drives the most engagement, wonder no more. New research released by Facebook this week shows that brand-related content results in [...]]]></description>
		<link>http://prbreakfastclub.com/2012/05/18/facebook-research-brand-related-posts-drive-most-engagement/</link>
			</item>
	<item>
		<title>PR Does Not Stand for Press Release (and Other Misconceptions)</title>
		<description><![CDATA[I recently had a discussion with a man who is building a business that is aiming to help PR professionals with their biggest workflow issues. He was very kind, and was asking me informed questions regarding the common issues I have and have seen coworkers deal with, when he said, “We want to help press [...]]]></description>
		<link>http://prbreakfastclub.com/2012/05/17/pr-does-not-stand-for-press-release-and-other-misconceptions/</link>
			</item>
	<item>
		<title>Why Your Klout Score Doesn&#8217;t Matter (Much)</title>
		<description><![CDATA[Last night&#8217;s #pr20chat was on the subject of integrating offline marketing tactics with those being used online. More to the point, ensuring &#8220;real world&#8221; tactics are still playing a large part in the strategy for your organization or client(s). I&#8217;ve been wanting to write about Klout for a week or so now, and why I [...]]]></description>
		<link>http://prbreakfastclub.com/2012/05/16/why-your-klout-score-doesnt-matter-much/</link>
			</item>
	<item>
		<title>What Does a Blogger Really Want?</title>
		<description><![CDATA[There are many articles out there on how PR professionals should seek, contact and engage with bloggers. We are focused on building a relationship with bloggers and converting them into brand ambassadors for our client. We hope that they will write amazing posts about our clients and it will spread through the blogger world like [...]]]></description>
		<link>http://prbreakfastclub.com/2012/05/15/what-does-a-blogger-really-want/</link>
			</item>
	<item>
		<title>PRBC Special &#8211; Book Excerpt, Freebies and Discounts</title>
		<description><![CDATA[We&#8217;re very excited to present to you today a combination of fantastically informative features and the opportunity for you NYC-area folks to get the chance to win free tickets to see marketing superstars Gini Dietrich and Geoff Livingston at their G2 Marketing in the Round training, on June 20th, 2012 from 4:00p to 7:30p, which [...]]]></description>
		<link>http://prbreakfastclub.com/2012/05/14/prbc-special-book-excerpt-freebies-and-discounts/</link>
			</item>
	<item>
		<title>Faulty Friday</title>
		<description><![CDATA[Every now and then we get perfect, on target pitches and press releases.  Most of the time, they&#8217;re ok, and then very occasionally we get the real stinkers.  The ones that &#60;sarcasm&#62; fit perfectly into our designated coverage and readership.&#60;/sarcasm&#62; Yesterday must have been a very special day as we received not one, but two [...]]]></description>
		<link>http://prbreakfastclub.com/2012/05/11/faulty-friday/</link>
			</item>
</channel>
</rss>

