Review: Real-time Tracking with Keyhole

Keyhole.co is a real-time hashtag tracker for Twitter, Facebook and Instagram. It’s a visual dashboard that tracks keywords, hashtags and URLs. Using Keyhole.co you can measure and amplify conversations around your brand and campaigns. For a reasonable price compared to other tracking services, you can also identify prospective clients and influencers who are talking aboutRead the rest of this entryRead the rest of this entry

SXSW Poker – A Different Kind of Networking Event

With South by Southwest (SXSW) right around the corner, the digital and technology world’s attention will soon shift to Austin, Texas. SXSW veterans know that you go to that festival for two reasons: to learn and to network. Networking parties, receptions and events – both official and unofficial – dot the schedules of tens ofRead the rest of this entryRead the rest of this entry

2014: The Year Private-Labels Become a Brand to Reckon With

National brands compete against traditional branded competitors, and increasingly are having to share shelf space with retailers’ private-label items in the same product category. Store brands are no longer “generics”; they are now a powerful brand in their own right.Read the rest of this entry

5 Ways for PR Pros to Relax, Slow Down and Reclaim Their Creativity

Augh! So much to do! So many clients! No time for fun or thinking outside the box, there’s just too much! Oh geez, another email! What do I do! Whoa, slow down there, killer. There’s plenty of ways for you to get all your work done and still have time for creativity and, yes, evenRead the rest of this entryRead the rest of this entry

Sounding Off on Social Care

Social Care. Customer Service. Guest Relations. No matter what the experts are calling it these days, social media and the consumer are intertwined. People demand answers, immediately. They expect companies to care about their complaints and issues, ASAP. From Facebook to Twitter, social is a hotbed for customer service. I get it. I’ve used it.Read the rest of this entryRead the rest of this entry

Pitching Broadcast: The Optical Story

Flip on the TV – it’s a visual and auditory experience.  A worthy story can reach through the screen and grab viewers, often moving them to action.  When pitching stories to local broadcast we need to think like the producer -focus on a local angle and remember what makes good TV.  Components to a solidRead the rest of this entryRead the rest of this entry

PRBC Gift Guide – Last Minute Virtual Gifts

It happens to all of us – you’ve forgotten to get someone a gift and you’ve just realized it. You could brave the stores, but you’d like to survive and the thought of dealing the street traffic, much less the stores just makes you wish you could curl up and do anything else … evenRead the rest of this entryRead the rest of this entry

Why Evergreen Stories Die

Evergreen stories mean the content is permanently fresh and always newsworthy – sounds like a media pitching slam dunk, right? Unfortunately, in today’s constantly moving news cycle evergreen stories don’t make it to air because they can be pushed for another day, and another day, and so often fall off a producer’s radar. I’ve heardRead the rest of this entryRead the rest of this entry

Book it! Ideas for the Bookworm on your Holiday List

Show of virtual hands. How many of you have said at some point this year, “I’ve got to read that book by (insert author here)!” I’ll raise mine, because I’ve said this at least five or six times in 2013. Here at PRBC, we love to read and gain a better grasp of what isRead the rest of this entryRead the rest of this entry

PRBC 2013 Gift Guide, Review and Giveaway: Findables

I’m a battery killer so it’s unlikely I’ll change from my battery case for my cell phone. But an interesting option did pop up recently and they are definitely worth a look. In fact, don’t tell my battery case but when I know I won’t need the extra juice, I swap it out for thisRead the rest of this entryRead the rest of this entry