In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.
The pitch did not point out an important finding in the study: Continue reading
For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Not so fast! Here are some rules to help you navigate the choppy waters of crafting the perfect press piece: Continue reading
#1 Recognize the massive demand on your time
Young female entrepreneurs are often shocked to learn how demanding it can be on their schedule and time. You will be working around the clock. You can’t afford to stop strategizing, planning, and selling both yourself and your business. Be prepared to make sacrifices. Continue reading
Everyone is inundated with news about Google Glass, the wearable computer the world wanted, but maybe isn’t the iteration the world needed. Let’s be honest – it’s not a fashionable wearable. Even people who need glasses hate glasses, with many opting for laser surgery or contacts. Sure, the ease of just using voice commands with minor touch interactions on the right temple of the frame is groundbreaking, but there’s a very high risk of focusing too much in the upper right-hand corner of your field of vision where Glass is positioned.
Here are 10 reasons why wearing Google Glass just might hurt more than it helps:
1. Glass doors just became your worst enemy
Although I was born in the 80’s, I consider myself to be a full-blown 90’s child. The TV show Wishbone was where I first developed a love of history. If someone uses the word “bop,” my mind immediately goes to my first Bop It game and I want to yell back “Twist it – Pull it – Flick it!” When parents complain about their kids having too many stuffed animals, I cringe and think about the multiple boxes of Beanie Babies living in my attic that I continue to hope will be worth something one day. But the 90’s weren’t just about all the must have toys and wonderful TV shows; they were also a time when future PR professionals like myself had the opportunity to learn a thing or two about how to bring clients success. Below are a few examples of PR tips we learned from 90’s culture and icons. Continue reading
The media briefing is an effective tool for educating media and analysts on a vendor’s product or service, but it can be quite painful for both the editor and the company to suffer through a horrible briefing. For example, a bad briefing could be one in which the spokesperson is not providing usable information and the editor has tuned out. Worse yet, if it’s phone briefing someone is most likely doing other work at the same time. There are strategies that can be used by vendors, journalists and industry analysts to achieve productive briefings that are win/win occurrences. Continue reading
In the grand PRBC tradition of just-post-spring PRBC announcements, we’ve got another one for you.
The authors of PRBC have reluctantly signed on to a monumental book deal with Borders Group. And when we say the “authors of PRBC” we don’t just mean the current editorial staff – we mean every single contributor – 100+ of em. Continue reading
Keyhole.co is a real-time hashtag tracker for Twitter, Facebook and Instagram. It’s a visual dashboard that tracks keywords, hashtags and URLs. Using Keyhole.co you can measure and amplify conversations around your brand and campaigns.
For a reasonable price compared to other tracking services, you can also identify prospective clients and influencers who are talking about (or looking for) your services, products or organization. Continue reading
With South by Southwest (SXSW) right around the corner, the digital and technology world’s attention will soon shift to Austin, Texas.
SXSW veterans know that you go to that festival for two reasons: to learn and to network. Networking parties, receptions and events – both official and unofficial – dot the schedules of tens of thousands of SXSW-goers every year, and this year will be no exception.
But while there are admittedly hundreds of party and reception options at SXSW, Porter Novelli is hosting one we think is unique and can help do some good in the world. Continue reading
National brands compete against traditional branded competitors, and increasingly are having to share shelf space with retailers’ private-label items in the same product category. Store brands are no longer “generics”; they are now a powerful brand in their own right. Continue reading