Being in PR means that you plan and execute events to perfection and no detail is forgotten. Each PR pro has their style for planning and how they work to get it all done. There is a recipe for event planning which includes a little creativity, a little OCD, a little leadership and a dash of caffeine. When you put it all together you get some pretty stellar events that PR pros pull of every day.

Behind the scenes of the seamless event that you have produced there is an army of details that get you through. Here are some of the secret ingredients that help PR pros pull off perfection:

1. Business cards – Keep them in your name badge or your pocket, but you know you’ll need them. – Cynthia Shannon, Berrett-Koehler Publishers
2. Phone numbers – Create a list of all vendors, staff, media and key contacts.- Ann Strout, AllaroundVA
3. Pockets – An outfit with pockets lets you go purse free! – Norma Rosenthal, Norma Rosenthal Public Relations
4. Restrooms – Know where they are before the guests arrive. – Ashley Torresala, Propel Communications
5. Snacks – Remember to stash granola bars and water for you. You never know when you will get to eat. – Cynthia Shannon, Berrett-Koehler Publishers
6. Avoid Alcohol – Never drink at your events. It slows you down and takes you off your game.- Patricia Ann, The Wedding Studio
7. Red Bull – It gives you wings! – Traci Allen, Traci Allen Inc.
8. Pens – I keep a magnetic pen around my neck so I don’t lose it. – Janet Fallon, PR Options
9. Back-up Outfit – To make sure you always look presentable. – Farrah Parker, FD Parker & Associates
10. Dark Colors – Wear an outfit with dark colors to help you blend in and disguise any unexpected dirt, sweat or other stains. – Justin Minsker, JHL Company

It is easy to concentration on the event details and not on you when the day of the event finally arrives. But, it is important to stay focused on what you need to keep yourself running at optimal speed. If your shoes hurt and you can hear your stomach over the emcee, that is not a success. Be smart and be on top of your game and your event will be a success!

• 24 May 2012 : Value of a Facebook Fan – Still Worth Considering?
• 23 May 2012 : Why Viggle Will Change Television
• 22 May 2012 : 10 Ingredients to Make Your Event Execution Easy
• 21 May 2012 : Stop Being Idiots -or- NATO and Perspective
• 18 May 2012 : Facebook Research: Brand-Related Posts Drive Most Engagement

Last night’s #pr20chat was on the subject of integrating offline marketing tactics with those being used online. More to the point, ensuring “real world” tactics are still playing a large part in the strategy for your organization or client(s).

I’ve been wanting to write about Klout for a week or so now, and why I think Klout is a good starting point for a lot of things, but in the end doesn’t mean anything. This all started for me with the infamous Wired article a few weeks ago where an executive’s job interview essentially ended after his Klout score was deemed too low. After much wailing and gnashing of teeth, posts were written about how much Klout sucks and how it is making those in the PR and marketing industries lazy.

It seems there’s only two sides to be had. Either Klout is the savior we’ve all been waiting for in measuring influence or it’s a meaningless game. The truth is that it’s somewhere in between. Online influence is an important topic. Who is talking about your brand and shaping opinions about it is VERY important. That doesn’t mean that offline influence has taken a back seat and don’t mean anything though.

Speaking at conferences, writing a book, teaching a college class, client referrals, none of these are measured on Klout. Does that make them meaningless? Certainly not. Klout is pioneering a segment of PR and marketing that is critical as the digital realm becomes more important. This isn’t something that is going to be hashed out overnight, or even in the span of a few years.

That picture you see is my Klout score. It was at a 62 a few weeks ago, but has dipped as my job and personal life have demanded more attention. As I’ve spent time on several major projects, enjoying my wife’s pregnancy, searching for a new house, and the Game of Thrones series (I’m reading the books first), my time spent in the social media sphere has diminished. I have a hard time believing that I’m not influencing the world around me, and yes. I know exactly how arrogant that sounds.

Influence doesn’t mean everyone around me bends to my thoughts, feelings, and beliefs. It means that others around me think I’m valuable in some way. Klout is heading in the right direction. Just don’t think it’s a non-stop flight to measurement paradise.

• 24 May 2012 : Value of a Facebook Fan – Still Worth Considering?
• 23 May 2012 : Why Viggle Will Change Television
• 22 May 2012 : 10 Ingredients to Make Your Event Execution Easy
• 21 May 2012 : Stop Being Idiots -or- NATO and Perspective
• 18 May 2012 : Facebook Research: Brand-Related Posts Drive Most Engagement

There are many articles out there on how PR professionals should seek, contact and engage with bloggers. We are focused on building a relationship with bloggers and converting them into brand ambassadors for our client. We hope that they will write amazing posts about our clients and it will spread through the blogger world like wildfire.

But as PR pros have we stopped to think about what the bloggers want from us?

I am a mom blogger, crawfishtales.com, and I have had the opportunity to be on both sides of the pitch. This has given me insight that I have used to mold the way that I, as a PR pro, engage bloggers. I constantly remind myself that bloggers are receiving multiple pitches just like a reporter and that I need to make my pitch stand out from the others. The best pitches are the ones that are thorough and have thought through the pitch from the bloggers prospective.

Here are a few things that bloggers want when working with a PR pro or brand:

• The specifics up front. In your pitch includes the due date, what to post about, the links and how many words you are requesting. This helps a blogger to determine realistic expectations and if they can fit it in.

• Compensation. While in a perfect world we would all love to compensate a blogger for their time and effort but often times there is no budget. There are other things you do have of value that can be used as give-a-ways which are a tool that bloggers love to offer to their audience. PR pros need to understand it is not always about money, it is about why a blogger should do free promotion of your brand to their audience.

• Provide resources but not tone. Arm bloggers with information such as background information on the company or product, FAQs, pictures and social media handles. The blogger will take it from there and craft what you have provided to reflect the tone and voice that matches the blog. Don’t force prewritten language on the blogger.

• Promote their work. While you are looking for the promotion from a blogger to expose your brand, the blogger also is looking to you for exposure to your audience. Remember to tweet a link to their post or give them a shout out with the link to their blog on Facebook.

• Remember it is not about the numbers. Sometimes the data on blogs is tricky. Working with a blogger is more about the exposure and influence that the blogger has and less about the exact page views. Don’t beat down a blogger on exact numbers focus on the reach.

• Keep in touch. Bloggers want to be your friend. Bloggers want to keep the lines of communication open to develop a relationship. The more you stay in touch the more likely the blogger is to develop fun ways to work together and the more exposure your brand gets.

Focus your blogger relations on a specific blogger list and then develop a plan for how you can work with that list ongoing. By developing a relationship with a group of bloggers that you can call upon frequently, you are making your job easier and empowering them as brand ambassadors.

Sometimes it is about the quality of the blogger relationships and not the quantity. Whirlpool, Disney and Lifetime have blog programs that you can refer to as an example of how you can customize a blogger program to fit your brand, company size and market.

Thanks to Lisa Concepcion of LisaTakesMiami.com and Daisy Teh of TheItMom.com for providing insight to what it is that bloggers really want.

• 24 May 2012 : Value of a Facebook Fan – Still Worth Considering?
• 23 May 2012 : Why Viggle Will Change Television
• 22 May 2012 : 10 Ingredients to Make Your Event Execution Easy
• 21 May 2012 : Stop Being Idiots -or- NATO and Perspective
• 18 May 2012 : Facebook Research: Brand-Related Posts Drive Most Engagement

Worried! © by photoloni

For the most part, I find the PR industry’s trade publications — PRWeek, PRNewser, PRNews, etc. — to be good standard-bearers for effectively covering the ins-and-outs of this diverse and growing industry. Sure, they tend to focus too much on AOR announcements  — the old-time stock ticker-tape reports of PR — but they do the job.

So I try to do my best not to critique. Look, reporters and editors have a tough job at those publications. They are reporting on the very people — PR pros — who know how to promote a cause or a person better than anyone. So I imagine there is quite a lot of pushback and calls for fluffier fluff pieces than at your standard trade reporter’s job.

But there is one type of trade story I can’t stand: the “[Fill in new/flashy technology] is destroying the profession!” piece. You see it every few months, often when some new social network or platform catches fire. Suddenly, PR pros are running around like chickens with their heads cut off, desperately trying to answer client questions about whether they can “Pin” their latest press release (as if anyone cares).

And so it was that I came across a blog post headlined, “Create, but don’t compromise” by former PRWeek Editor Julia Hood.

After relaying a few anecdotes about how The Economist routinely makes PR pros sound like the scourge of the earth, she gets to the meat of her argument:

The always-on, abbreviated nature of today’s digital communications is leaving many PR pros “worry[ing that] we are compromising by increments every day.”

Hmmm. Not so sure about that.

She’s right in noting that PR pros must always keep the verification of facts and information they disseminate in mind when crafting any and all communications, no matter truncated they may be. But I always get a little worried when I read a PR trade (or blog) try to make the point that just because we have so many new and fast-moving comms channels to work with, PR pros somehow inherently risk losing their credibility or professional standards.

If that were the case, TV would have corrupted the profession long ago as it overtook the seemingly austere days of radio. Obviously, that was not the case. And we shouldn’t try to imagine it will be the case now that we have moved firmly into the digital age.

In that respect, I sincerely hope that PR pros aren’t worrying whether “we are compromising by increments every day” just because Twitter and other social networks have become powerful new communications platforms. If anything, we should be celebrating the growth they have provided to the PR industry and the ability they have given PR pros to finally move away from the days of one-dimensional press release development.

Of course, there will always be issues inherent with a profession adopting any new form of communication or engagement platform. But that’s no reason for us to worry that we’re somehow chinking away at the very standards of professionalism and standards that underpin the profession.

• 24 May 2012 : Value of a Facebook Fan – Still Worth Considering?
• 23 May 2012 : Why Viggle Will Change Television
• 22 May 2012 : 10 Ingredients to Make Your Event Execution Easy
• 21 May 2012 : Stop Being Idiots -or- NATO and Perspective
• 18 May 2012 : Facebook Research: Brand-Related Posts Drive Most Engagement

Help a Reporter, as it says was designed to be helpful to both the PR pro and the reporter. I know that as a PR pro I have scored many cool PR opportunities for my clients by answering queries. As a contributing writer for PR Breakfast Club, I have often used this service to get quotes and answer topics for stories that I am writing.

Being the recipient of pitches has been very interesting to say the least. I have quickly learned that there is a huge difference between the helpful query response and the annoying query response. I would say that the majority of people who answer my queries are from agencies. They stick out like a sore thumb as opposed to the in house practitioner responding to a query. The answers are often quick and generic from the agency rep.

Having been on both sides of the HARO query table I wanted to offer some recommendations and tips that PR pros can use to more successfully craft those pitches. I know that based on my experience as a recipient I have changed my query responses dramatically. We all want to land placement opportunities for our companies and clients, so here are my recommendations for the PR pro in responding to a HARO query.

• Pay attention to what the query says. The query includes the details such as the deadline and the first steps that the reporter is asking you to do. Often times I include the questions I need answered in the query. You would not believe the number of people who respond to the query with “pitches” on how they are qualified to answer my questions and to please send them what they can answer. This automatically throws up a red flag that you have not read the query in its entirety and creates an extra step for the reporter to resend you the questions, if they resend them at all.
• Make the expert respond. PR pros often respond with the answer that their boss is available to me to get any answers I need or here is such and such client who can answer my questions. That is great but if my query listed what I am looking for, you should be proactive and provide the reporter with the specifics as outlined in the query. Skip the middle man and go straight to the source. You can even respond to the query on their behalf including their answer but eliminate the middle man pitch.
• Don’t respond to the query with a question. If your initial response to the query is, “Where will this run?” Just save the time in even responding. If the reporter wanted you to know they would have included it in the query. Besides that, are you qualifying media outlets to see if they are worth your time to respond? How rude.
• Have a helpful email signature. When I receive a response that is on target and I want to use it or quote it in my story, I should not have to hunt down your name and company. A PR pro should provide all pertinent information in the pitch. We are all so good about getting our clients properly documented as spokespeople but it is surprising how many responses I get where the practitioner forgets to even include their name. Don’t forget the details.
• You are not alone. Remember that hundreds if not thousands respond to just one single query. You need to make your response as comprehensive as it can be because if you don’t the reporter can easily delete yours and move on to another response that makes it easy for them. Remember to K.I.S.S.
• Save the bio. PR pros often respond to me with the bio of who can answer my questions. Sometimes it is a client other times it is a supervisor, usually the bios are several paragraphs and name names of companies or people that I have no idea of who they are. I am sure it is relevant in that market but it is not on a national level. Make sure your entire pitch is not a copy and pasted bio. Be personable and tell the reporter what makes your query response stand out from the oodles of others they have received.
• The article is what it is. I do my best to let my experts know that they will be quoted in advance. I know it is exciting to see your name and a great PR tool for your company to use. The experts I quote often times email asking if I can change the story to mention a client, add a link to their company website or blog or anything else they forgot to include in their original query response after the story has run. Remember it is generated media and not ad placement. What is used from your HARO query response is at the discretion of the reporter.

Help a Reporter is great resource for PR pros to have and it presents opportunities not found elsewhere. Stay focused and don’t get sloppy just because you’re emailing a reporter you don’t know. Remember, it is easy to spot a quality PR pro in the batch of query responses by the time that was taken to craft the answer.

Happy pitching!

To-do list book. © by koalazymonkey

In the daily juggle it is sometimes hard to remember to do it all. If you didn’t know it, PR pros are human too. I know that I cross my fingers and hope that when I do forget to do something it is more minor than missing a TV appearance or forgetting to meet a client deadline.

“Organization is critical for success in public relations,” says Michael Hanson, Director of PR at The Modern Brand Company. “PR people are always on the go, juggling multiple pitches, refining infinite messages, brainstorming at all hours of the day, and so on. Sometimes the small things, do make a difference.”

PR pros are constantly focused on big things such as a big media interview, a big event or a big client prospect. Sometimes the smaller things are the tasks that are easier to forget.

“I forget to stop and realize that I truly enjoy my career,” says Dave Sniadak, Project Manager at Axiom Marketing Communications. “Each day I hustle in the office and tend to glance over just how great I have it. I try to force myself to take five minutes each day to look out my office window, enjoy the view, and thank my lucky stars.”

Here are a few things to remember to stay on top of. Remember to keep:

• Tabs on your competitors, Amy Bernstein, Abroad 101

• Your to do list prioritized to keep you on track, Christal Jordan, Enchanted PR

• Expense reports current, Dave Sniadak, Axiom Marketing Communications.

• On top of the headlines. Amy Prenner, The Prenner Group

• Track of billable time, Ann Willets, Utopia Communications

• Current with your voicemail, DeAnna Bookert, The Bookert Agency

• Referring to editorial calendars, Kim Puckett, Orange PR

• Focused on the strategic direction, Chris Lyman, Lyman PR

Of course there are a few tasks that will never make it to the top of the to-do list. “I often forget to take a break, eat lunch and go to the restroom throughout the workday,” says Kristen Serio, Account Coordinator at Uproar PR.

PR pros struggle with the fact that there are so many hours in a day. You need to prioritize and focus on the small things that support your daily work.

• 24 May 2012 : Value of a Facebook Fan – Still Worth Considering?
• 23 May 2012 : Why Viggle Will Change Television
• 22 May 2012 : 10 Ingredients to Make Your Event Execution Easy
• 21 May 2012 : Stop Being Idiots -or- NATO and Perspective
• 18 May 2012 : Facebook Research: Brand-Related Posts Drive Most Engagement

The headline of Julia Hood’s Feb. 16 column in PRWeek, “Don’t get Pinterest yet? It’s OK,” caused me to twinge slightly as soon as I read it. Not because I’m some social media snob who thinks that every PR pro must be an expert on every social network and emerging technology. Rather because it strikes me as odd that an editor at a publication that is supposed to champion the value and work of the PR industry would seemingly be communicating to the business community that it’s perfectly fine for PR pros not to “get” a social platform that is very much starting to impact clients.

Before I dive in, let me add some more context to Hood’s column. She writes, rather humbly, that she first learned of Pinterest from a conversation with Dade Hayes, an SVP at Rubenstein Communications after PRWeek launched its Tumblr a few weeks back. That conversation got her researching Pinterest where she learned what many PR pros already know: Pinterest is for real. It’s not going anywhere soon. And we better get to understanding it — fast — as our clients and employers will surely be keen to know its benefits to their business.

Hood goes on to say that in the digital age, PR pros feel “extraordinary pressure to stay on top of the new, so that we can deliver the best solutions to our companies and clients.” I certainly agree.

While I can appreciate her point of view that it’s sometimes best to see how new technologies and comms tactics play out (certainly true in the digital age), I’m not sure it’s best for the PR industry to tell the business community that it’s “OK” if we don’t get Pinterest yet (or other emerging social networks). After all, it is very often PR professionals and agencies that companies turn to for guidance on how to effectively use emerging social networks and technologies. Do we really want to start saying to them, “Well, it’s OK that you don’t understand it yet because neither do we.”

Ultimately, PR pros don’t need to be experts on every emerging technology and platform. Very few are.

But we do need to be aware of the technology that will impact our clients’ businesses, and we absolutely should serve as a guide for them for what lies ahead in the consumer and B-to-B comms and reputation management space. That is our job as PR pros and as counselors to their business.

So no, it is not “OK” to not “get” Pinterest yet. That ship has sailed. It is now our job to help our clients get its value if, indeed, it will serve some use to their business. What is OK, though, is to have a healthy perspective on when it is best to devote time and resources to learning about a new technology versus when it is best to hold back and fully assess the market. In that regard, Hood’s final point is spot on:

“There are benefits to seeing things play out — and seeing the mistakes that others make by jumping into waters they don’t fully understand.”

• 24 May 2012 : Value of a Facebook Fan – Still Worth Considering?
• 23 May 2012 : Why Viggle Will Change Television
• 22 May 2012 : 10 Ingredients to Make Your Event Execution Easy
• 21 May 2012 : Stop Being Idiots -or- NATO and Perspective
• 18 May 2012 : Facebook Research: Brand-Related Posts Drive Most Engagement

We all know there are good PR Pros and there are the “other” PR imposters. These imposters go around selling our profession short of what it is and throwing mud on the industry name. It is hard to show that you are not one of “those” to a reporter, client or boss who has been burned.

“Professionals have credentials and others merely have titles such as Vice President,” says Jeffrey Geibel, APR, Principal of Geibel Marketing and Public Relations. “An APR is a transportable credential such as an MBA. It goes with you, unlike a title.”

The APR is a hit or miss topic for PR pros. Some are die hard that you have to have it and others are waiting for the raise and the promotion to come along with the hard work that it takes to be accredited.

Here are 10 reasons from accredited PR Pros of why putting the time and effort into earning your APR is worth a second look:

1. Provides a higher level of professional credibility and distinction- it sets you apart from the crowd at work and in the job market, Gretchen E. Fri, APR, InfoCision Management Corporation

2. Familiarization with current public relations standards, updates and processes, Ed McMasters, APR, Flottman Company

3. The APR preparation process itself is an eye-opener to the breadth and depth of public relations as well as the important aspects of public relations as a management function, Christel Hall, APR, PRowrite Public Relations

4. APR accreditation means the practitioner acts competently and ethically in dealings with clients, news media, customers, community members and others. That’s what gives our profession credibility- the only currency that really matters, Chuck Williams, APR, Providence Health & Services – Oregon

5. The APR process increases your strategic thinking to research/ planning/ implementation/ measurement/evaluation for projects small and large, making you a more efficient and valued PR professional, Rodric Bradford, APR, CAN National Warranty Corporation

6. Differentiation- with only 2% of public relations practitioners being accredited- sets you apart, Jeffrey Geibel, APR, LEED-AP (BD+C), Geibel Marketing and Public Relations

7. It comes with a fantastic network that enables you to pick up the phone and find out how things are done or get some help in a far-away place, Doug Fenichel, APR, In-House Public Relations

8. Opens up opportunities for speaking, teaching and other experiences that might not be available without the credentials, Stacey Doss, APR, SDDPR

9. Accreditation shows that you are serious enough about your job to seek and obtain a higher professional standard, Dianne Danowski Smith, APR, Publix Northwest PR

10. Experience the incredible satisfaction of receiving an envelope with APR after your name and know you’re joining a group of professionals committed to ongoing professional excellence, Heather Morgan, APR, Children’s Home Society of Florida

At the end of the day no PR Pro has extra time to take on what is basically a college course. But sometimes it takes motivation from within to want to achieve the industry standard for excellence as determined by a rigorous vetting process by other PR professionals.

“Obtaining your APR is personal achievement,” added Geibel. “When it is all said and done- a badge of accomplishment. No excuses.”

Do you have what it takes to stand out?

• 24 May 2012 : Value of a Facebook Fan – Still Worth Considering?
• 23 May 2012 : Why Viggle Will Change Television
• 22 May 2012 : 10 Ingredients to Make Your Event Execution Easy
• 21 May 2012 : Stop Being Idiots -or- NATO and Perspective
• 18 May 2012 : Facebook Research: Brand-Related Posts Drive Most Engagement

Determining the next move in your career path is a tough decision especially when changing from agency to in-house communications. While yes it is all PR and based on the same principles, strategies and tactics the daily work style, skill set and environment can be drastically different.

Often times the attraction to an agency is the multiple clients, the variety of industries, the camaraderie of other communications professionals and even the swank office. Agency PR pros are talking to media daily and don’t typically have politics to deal with since they don’t directly work for the companies they represent.

If you are considering leaving time sheets in the past, for stability, security and routine make sure the switch it is a fit for you and an answer to what you are trying to leave behind. The pros of working in-house does typically include better health benefits, more opportunity for advancement and fewer barriers to implement new PR programs.

“In-house, you are constantly building off of the previous work you have done, have a far deeper level of exposure, a greater variety of tasks and a more vested personal interested in the success of the organization,” says to Tim Whitman, Senior Manager of Corporate Communications, Application Security, Inc.

But also think of the negatives of in-house communications such as a supervisor who is not really sure what it is that you do, fewer tools to help do your job and the lack of working in a communications team for idea exchanges.

PR pros that come from agency background are sometimes better prepared to make the transition to an in-house practitioner. “I gained experience/exposure by working on multiple accounts, on multiple account teams, reporting to multiple managers, all with tight deadlines,” says Mark LoCastro, Public Relations Manager. “The skills I’ve acquired at an agency are invaluable for my in-house role.”

When considering making the switch from agency to in-house communications contemplate the following:

• Have an understanding if the company you are considering joining a good fit, not only from a business prospective and what you want to be doing, but organizationally as well.
• Analyze if the company personality matches yours.
• Interview your potential colleagues as much as they are interviewing you.
• At an agency you do not get to choose the clients you work on so switching in-house offers that unique opportunity. Be sure the company mission and subject matter interest you.
• Know what your upward mobility opportunities look like.

“I encourage people to move in-house, provided the environment is one they have reason to believe will engage their energy and their intellect,” says Joshua M. Peck, Senior Manager, Duane Morris LLP. “I believe that working with one company deepens one’s relationship with the work and makes one more effective to develop and shape messaging.”

• 24 May 2012 : Value of a Facebook Fan – Still Worth Considering?
• 23 May 2012 : Why Viggle Will Change Television
• 22 May 2012 : 10 Ingredients to Make Your Event Execution Easy
• 21 May 2012 : Stop Being Idiots -or- NATO and Perspective
• 18 May 2012 : Facebook Research: Brand-Related Posts Drive Most Engagement

Monday, will.i.am of The Black Eyed Peas wrote a blog post for AdAge entitled “What Does ‘Communiting’ Mean???” In the post, he challenges marketers to make conversations, not ads. I couldn’t agree more.

As he notes, and all PR pros know, we have been and are in the midst of a major shift in the way businesses communicate with their target audiences, and vice versa.

He analogizes the similarities to the 1600s race to discover the new world, placing the major US-founded global technology companies in the roles of world-conquering European countries; “the ocean is the internet and computers and software are the ships…”

This change in the strategies and tactics employed to communicate spreads beyond PR/business, and this shift is evident in daily global news – political unrest, calls for government restructuring, economic debates, etc.

The post includes an important observation: the TV and film industries are currently reverting to remakes and reinventions. The art of creating is laking.

[Proper and strategic] Communication is essential for creation, invention, preparation and success.

There is a growing number of businesses whose mission is to build communities to discuss relevant and/or their product(s)/service(s). Keeping the conversation engaging, interactive, interesting, and relevant is key.

As will.i.am notes:

“today..

to have a business…

you need to go where the people are…

people have the power to kill brands or make them a success…”

Rather than attempting to overthrow that power, allow it to be used in your advantage. Provide a platform/space for conversations about you/your business, and make sure to contribute, empower, manage and expand those discussions.

“in the intersection of people and companys in a conversation is where COMMERCE is found.”

Make it a point to build those communities and conversations, and keep it up.

You’ll love the result.
-

 Kelly is a traveler, New York native, public relations and social media professional, avid music lover, techie, and psychologist. She is passionate about enabling meaningful conversations and connections via the social web, believes that learning is lifelong and enjoys discovering new tactics to create and sustain brand identity and influence and maintain advocates.

• 24 May 2012 : Value of a Facebook Fan – Still Worth Considering?
• 23 May 2012 : Why Viggle Will Change Television
• 22 May 2012 : 10 Ingredients to Make Your Event Execution Easy
• 21 May 2012 : Stop Being Idiots -or- NATO and Perspective
• 18 May 2012 : Facebook Research: Brand-Related Posts Drive Most Engagement