PRBreakfastClub

. . . at communicating.

Unless you’ve been living under a rock, you’ll have heard about the strange shake-ups at NBC that left their weekday lineup in limbo. Tuesday, Conan O’Brien issued a public response, in effect refusing to move down his Tonight Show to a later time.

Here is the breakdown of why Conan’s statement is the best press release of all time. Pay close attention, flacks. Read the rest of this entry »

A good friend said to me: “Why would anyone be on Twitter?”  Mind you, he’s never been on Twitter and he doesn’t know a thing about it.  But he’s a successful lawyer and thinks he knows what’s what.

In reply, I’ve decided to come up with a list of answers for when someone asks you this question:

Read the rest of this entry »