Tag Archives: journalism

Age Doesn’t Mean Jack in Social Media

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We like to think that we (sometimes) know it all. In this age of gurus, jedis, and ninjas, it is easy to have a sense of social entitlement. I’m sure you are thinking about a time you thought you were BMOC (Big Man on Campus). Maybe a blog post blew up; maybe you had a tweet shared by a celebrity.

On Friday, Cathryn Sloane had an article posted on NextGen Journal, titled, “Why Every Social Media Manager Should Be Under 25.” Sloane, a recent graduate of the University of Iowa, writes.Read the rest of this entry

Debunking the ‘PR Has Too Much Influence’ Myth

When the Columbia Journalism Review and ProPublica examined the growing value of public relations and its relationship with journalism, the scope of the piece, and the reaction it received from the journalism community were fairly predictable. A rousing chorus of “PR has too much influence” over [fill in the blank] seemed to fill the commentsRead the rest of this entryRead the rest of this entry

Death of News Outlets Isn’t Good News for PR Business

Another day, and another article bashing the growing ranks of PR flacks. The Economist, a British publication, recently ran an article saying the media business was in danger of being overrun by PR professionals. Republican, a publicly-financed American news outlet, also wrote a similar article recently. As someone who has worked on both sides ofRead the rest of this entryRead the rest of this entry

News of the World Hacking Scandal is Bad Business, Not a ‘PR Disaster’

The fallout last week from the News of the World phone hacking scandal, and the subsequent bombshell decision by News International to close its 168-year-old tabloid, has raised a whole slew of accusations, questions and soul-searching within the media industry as to what it all means. And, of course, it’s also led to the media reducing this to yet anotherRead the rest of this entryRead the rest of this entry

On ‘Slime-Slinging’ and Facebook Likes Becoming the New AVE…

This week, I wanted to weigh in on two issues related to Facebook that are gaining attention from PR pros and marketers alike: the fallout of over the Facebook/Burson-Marsteller ethics flap and the growing fascination over Facebook ‘Likes.’ Regarding the recent ethics flap, I made quite clear last week my belief, as well as thatRead the rest of this entryRead the rest of this entry

PR Jobs Require More than Good Writing Skills: Ex-journos find life is not so easy on ‘The Dark Side’

An old joke in the PR business is that all reporters hate PR people – until they need a job. Then you’re the first person they call. Public relations would seem like a natural extension of the skills you acquire in journalism — writing, news judgment, editing and graphic design. However, the PR business hasRead the rest of this entryRead the rest of this entry

Christina’s Coffee Talk: Jay Keith (Part 2)

When I conducted my Coffee Talk with Jay Keith, there was one question/answer that I believed deserved it’s own post. Everyday we read articles and blog posts about personal branding. Jay and I have discussed this on numerous occasions. He comes from a journalist background which I believe brings a whole new perspective to theRead the rest of this entryRead the rest of this entry

Insightful Thoughts from Andy Rooney

It’s 2010, yep, a new decade, new life. I’ll be the first to admit it, I hate Andy Rooney. There are two people who I hate more than anything one of them is Andy Rooney (no, I won’t tell you the other). The ancient man is 91 and I think it’s about time for himRead the rest of this entryRead the rest of this entry

Not Mine. Not Yours. Ours.

It’s no secret that clients hire us for our contacts.  That our relationships are often the bait that gets them to sign on the dotted line.  But at the end of the contract, the course the agency’s relationship with the media has taken while representing said client has lasting benefits or consequences for both parties.Read the rest of this entry

Dear Reporter – We’re Really Here to Help

I’m not one to state the obvious but this needs to be said – PR pros are here to help reporters. We’re here to provide information, coordinate interviews and come through with a last minute source when deadline knocks. It’s not just about us touting our clients and promoting our business partners, it’s about being a source, and more importantly, a resource.Read the rest of this entry