Tag Archives: Messaging

If You Build it, Keep it Up

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Monday, will.i.am of The Black Eyed Peas wrote a blog post for AdAge entitled “What Does ‘Communiting’ Mean???” In the post, he challenges marketers to make conversations, not ads. I couldn’t agree more.

As he notes, and all PR pros know, we have been and are in the midst of a major shift in the way businesses communicate with their target audiences, and vice versa.

He analogizes the similarities to the 1600s race to discover the new world, placing the major US-founded global technology companies in the roles of world-conquering European countries; “the ocean is the internet and computers and software are the ships…” Continue reading

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What the Old Spice Guy Videos Lacked: Real Messaging

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OPEN HOME MEDICINE CABINET.  OPEN HOME MEDICINE CABINET OVER THE COUNTER MEDSBuzz … Buzz … Buzz. What happened to sales results?

An article late last week on BNET noted that the hilarious viral videos that Old Spice put out recently in tandem with ad/marketing agency Wieden + Kennedy, showcasing The Old Spice Guy (former NFL player Isaiah Mustafa) responding to celebrity and fan tweets, e-mails and other social messages to instantly create one-hit wonder viral videos actually did very, very little in the way of boosting Old Spice’s sagging year-over-year sales. Continue reading

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