In 1897 an eight-year-old girl namedVirginiawrote to theNew York CitySun newspaper with the question, “Is there a Santa Claus?” The resulting editorial promising that such an idea of goodness and possibility did really exist became the most reprinted editorial in the history of the English language.
Flash forward over a hundred years — many small business marketers and PR Pros look at their press release distribution and wonder in Virginiaesque fashion, “Do journalists really want my press release?” The answer is happily a resounding “yes.” Continue reading →
PR: The land of content and the home of the brevity.
I thought that perhaps it might be a good time to visit the subject of brevity in PR. We live in a world with increasingly strict space limitations and tightened engagement protocols to grab attention. From writing content to posting tweets to email media pitches to blog posts to writing news releases, the maturation and digitization of the Information Age has spawned an enormous number of people vying for attention and doing everything they can to be noticed. Continue reading →
Don’t have time to write a press release? Just fill out this mad-lib and send that sucker in.
(name of company) Announces New (product or service) For (current season)
(Major city, state) (date) — Executives at (name of company) have unveiled plans for a new (product or service) just in time for (season, holiday, or major event). Such an (adjective) achievement is yet another indicator of economic recovery and (other good thing). Experts praised the new initiative as (adjective) and ground-breaking. Continue reading →
As communicators, we work with many different parties. From the marketing team, to C-level executives, the legal team and a whole slew of other internal and external parties, our days and activities can often be filled with balancing a series of discussions, hopes and wishes with a slew of people.
But at a certain point, after many meetings and conversations, we are tasked with writing that next big news release, or a big speech for our CEO or developing our company’s core brand messaging, and that’s where our big work really kicks in: the often never-ending internal/external review process. Continue reading →
In that time, we’ve seen the original idea behind the news release (or press release, depending on preferences) morph into many shapes and ideas. From the standard print release, to the search engine optimized release, to today’s social media news release, it’s evolved as needs have grown.
But apart from adding some nice flashy videos and blog links, or being able to rank a little higher in Google, how far has the news release really come? And is there still room in today’s instant feed market for something like the news release? Continue reading →