I’m old enough to remember the days of bringing a Walkman into my bed at night to try and listen to baseball. On the clearest of nights, I could hear the radio home of the Chicago Cubs, the St. Louis Cardinals, and sometimes, the Boston Red Sox from my New Jersey bedroom. However, most times, I’d have to deal with plenty of static and interference.In our social media world today, we have the same issues. While we can “hear” some of the most influential PR/social media/marketing folks, we still need to get through the “static” to actually listen. Why? Our Facebook and Twitter streams are clouded with too much noise and clutter that affects what we take in.
So, how can we better listen and engage our followers? Here are five tips to fine tune your focus on social networks. Continue reading
I struggle with ROI in the social sphere, as I’ve talked about before. Google has taken a huge step forward this week in measuring the ROI of social media, as it announced the first concrete effort at valuing efforts in this arena. The three main reasons Google made this change (from the Analytics blog): Continue reading
How many times have you heard it: You need to grow your followers and fans on social platforms to foster trust and growth of your brand.
Maybe you are sick of hearing this, but it’s very true. Someone who I have enjoyed following on Twitter and her blog for a while now is Mari Smith. She recently published the book, “The New Relationship Marketing.” If you didn’t believe the italicized sentence above, you will by the time you finish Mari’s book. Continue reading
In the last 24 hours I’ve happened upon two excellent examples of SM strategies and tactics. One excellent because it’s good, one excellent in its badness. First, the bad. Continue reading
I went to a great presentation this week by @jaykrall on Blogger Relations. He talked in depth about how PR pros can seek and engage bloggers with their brand. Great speaker if anyone is looking for one.
One thing he said is that bloggers know other bloggers. I guess I never really thought about it but of course they do. The challenge is breaking into that group. There are many similarities between bloggers and the cool group in high school. Continue reading
Here’s a (not so) little secret, though. When you log onto Google, Facebook, Twitter, YouTube, etc., your information is out there. You signed up for a Gmail account or to have a Twitter profile, you understood there was a risk. So why so many complaints about your privacy being infringed upon? Because we all need something to take issue with nowadays. Continue reading
Providing counsel on Twitter, and sometimes specifically Twitter chats, frequently falls in our laps at the request of clients. While we’ve all seen the ‘best practices’ for these things, there are of course, worst practices. Some of my top ones, as well as those of some contributors, are below. What are some of the worst practices you’ve seen?
You’re doing Twitter wrong for clients if you: Continue reading
Hi Folks –
Welcome back to PRBC. We hope you had a fantastic holiday and are ready to hit the ground running.
The kind folks over at PRNewswire / ProfNet have asked me to participate in their regular #ConnectChat Twitter chat today (Jan. 3) at 3p-4:30p Eastern time. Full details can be found here. Continue reading