Posts Tagged ‘twitter’
The “Rules” are Still New
Social media’s integration with public relations and marketing is still “new.” There are some that are slow to truly understand how we, as PR and marketing pros, can make all these puzzle pieces fit. When is Twitter relevant for my business. Why do I need a Facebook page? What will a blog really do for me?
If you’ve been asked those questions (and I have), you’ll find great support in reading David Meerman Scott’s, “The New Rules of Marketing and PR.” Now in its third edition, it is essential for any up-and-coming pro. Heck, you should read it as a experienced one, too. Read the rest of this entry »
Blaming Social Media for the Market Crash: Finger Should Point Elsewhere
It’s no secret that the stock market is falling faster than someone with cement shoes. The blame game focused on Standard & Poor’s (S&P) downgrading the United States’ credit rating from AAA to AA+. The markets reacted violently, dropping 635 points on August 8. It was enough to get many queasy about their financial futures.
The next day, the markets rebounded. But that didn’t stop the finger pointing from journalists and “experts.” A story in The Atlantic Wire’s technology section by Rebecca Greenfield placed blame on social media, saying it “could be making the market crash worse.”
I usually read these stories because it’s remarkable that they get published, in print or online. This quote is from the initial paragraph of the post: Read the rest of this entry »
Google+: Let’s not put the cart before the horse
By now, our world has experienced and started actively using the latest in social platforms. Google+ launched to excitement and rightfully so. Google has been looking to enter the social space for some time. But, I think we need to temper this giddiness a bit. Much like Facebook and Twitter before it, time is needed before we can really understand how Google+ will fit into our plans. Should we do our due diligence on it? Absolutely. Any good social media manager or PR professional should be researching and planning to uncover any which way it can be used effectively.
In the last few weeks, though, I’ve seen that it will be a “Facebook killer.” I’ve also read numerous stories telling me that LinkedIn needs to watch out because Google is coming with “Google+ for Business.” The old adage, “Rome wasn’t built in a day” fits here. How can anyone truly know what it will do to Facebook? We had no idea that Facebook would eventually make MySpace irrelevant. Who saw Twitter becoming a success? Read the rest of this entry »
Engagement…Is There One True Definition?
I was scouring the blogosphere last week after getting some recommended posts via re-tweets. Of the three I read, all had different definitions of engagement in social media. In our ever changing world, we’ve had to define and re-define certain aspects of PR and marketing. I would think we’d have engagement pretty well narrowed down by now.
However, I don’t think having a solid definition of engagement is a real issue. Why? Because we all talk about engagement in certain ways. Some see that re-tweet that directed me to a blog as the ultimate form of engagement, while others believe that it is responding to a post on Facebook. And if you got into an argument, both of these answers COULD be correct. Read the rest of this entry »
Google’s Savvy Marketing Launch of Google+
Some quick thoughts from a marketing, PR and ad perspective on Google’s just announced new foray into social networking — the terribly named Google+ (as Danny Sullivan of Search Engine Land terms it*).
As I tweeted earlier in the day:
keithtrivitt: Prediction: Ad buyers will be all over Google+. More open analytics plus more targeted networks to tap into http://t.co/usHznta
I like that Google has started out by opening Google+ to only a select few and allowing them to invite their friends. Read the rest of this entry »
With Your Twitter Pitch, Where’s the Timehook?
Oh Twitter… receiving a suck notice , being told it has a stickiness problem. Are you really still useful to PR pros, if not just for helping us craft more weighty headlines in 140 characters? Besides the obvious observations for how a tweet helps PR pros pitch more effectively, one thing is definitely overlooked and it’s something I stumbled upon just today: the timehook. Read the rest of this entry »
Favoriting Tweets: The Easiest Way To Keep Up on All Your Social Media/PR News Reading
Time and time again, the simplicity of Twitter has been undermined. And simplicity is a beautiful thing when noise in social networks is never going to go away. Even stories in the news might be considered “noise” because, while trying to be relevant, they fail to catch on with the majority. Or maybe it’s the fact that people never see it, and a story, or blog post or forum discussion for that matter, never receives its proper due.
Enter the world of favoriting tweets on Twitter, the primary agent of how I keep up on what’s relevant, timely, and too good not to miss in terms of content. Favoriting, starring, or flagging articles is obviously nothing new, but it’s a must-do if you’re trying to stay abreast on everything important in the PR industry – especially if you have little time to get that juicy nugget of detail, and you’re following 1,000 PR and social media-savvy tweeps. Use it to your advantage! Read the rest of this entry »
PR Pity Party
A few weeks back, I sent out an innocent tweet about a new poll that showed PR pros preferred using Facebook over Twitter. Fellow PRBC-er, Jeff Esposito, read me the riot act about how he was sick of PR people taking ourselves so seriously.
Here I will quote Mr. Esposito: “I am sick of the self-promotional BS spewed lately. Last I checked our job’s function was to make co’s look good.” I tried to rack my brain about what my link had to do with this topic. After a bit of back and forth, we discovered Jeff mixed up my tweet with someone else’s and now he owes me a drink.
Yet, in the confusion, he did make a point. Do PR pros have a tendency to throw a pity party for ourselves? Recently, CNBC called Public Relations the #2 most stressful job in America (obviously, they did not fact check the salary portion). When I heard this news, I was ready to pop open a bottle of tequila and wallow about how bad I have it, how difficult my job is, and so on. Read the rest of this entry »
Using Twitter as a Pulse, Not a Firehose
In case you’re still not convinced about Twitter as a research tool, Twitter’s CEO, Jacky Dorsey, recently gave some wise advice at The Economist’s Ideas Economy: Innovation event:
It’s never been easier to start a company since Twitter exists. We get this instant pulse of what’s happening around any topic.
Let’s face it: Twitter is not for everyone. Not every company or every brand should have an official Twitter handle. I think we will all be happy if our toilet brush never says hello to us in 140 characters.
One thing is pretty universally true, though. With more than 450,000 people checking it out every day, there are bound to be people talking about your product or your core consumers talking about other products they love. Read the rest of this entry »
You’re Doing It Wrong
You’re on Twitter, right?
Yeah, but guess what, lots of you are still doing it wrong. It’s not just a matter of being on Twitter but also of how you interact (assuming that is, that you interact), and what you send out to the world to make sure your digital footprint is as deep and defined as you’d like it to be.
Let’s face it, just like some other things (swimming and sparring have been used as examples recently) – you can know how to do it “by the book,” but until you feel water on your skin or a jab to the face working with the tools and on the platform isn’t the same beast at all.
So, to figure out if you’re actually doing it wrong, take this quickie quiz and see where you fall. You might be doing it wrong if… Read the rest of this entry »
