Tag Archives: twitter

Media Training: The Forgotten Part of Client Service

All too often, we see CEOs put their foot in their mouths. Remember Netflix CEO Reed Hastings’ “apology” last year? Or how about former BP CEO Tony Hayward and his “relatively tiny” Gulf oil spill comment? These types of words cannot only stain a chief executive; it can also hurt a company. In the casesRead the rest of this entryRead the rest of this entry

Fine Tune Your Social Focus

I’m old enough to remember the days of bringing a Walkman into my bed at night to try and listen to baseball. On the clearest of nights, I could hear the radio home of the Chicago Cubs, the St. Louis Cardinals, and sometimes, the Boston Red Sox from my New Jersey bedroom. However, most times,Read the rest of this entryRead the rest of this entry

Social Media ROI

I struggle with ROI in the social sphere, as I’ve talked about before. Google has taken a huge step forward this week in measuring the ROI of social media, as it announced the first concrete effort at valuing efforts in this arena. The three main reasons Google made this change (from the Analytics blog):Read the rest of this entry

You Are The Most Valuable Product On The Internet

Much has been made of Google’s unified privacy policy that went into effect last week. In my Twitter feed, I saw the usual suspects; threats of dumping all Google products, enraged people shouting about how Google is out to take over the world, you know, a whole lot of this. Perhaps these people are unawareRead the rest of this entryRead the rest of this entry

Building Relationships Through Marketing

How many times have you heard it: You need to grow your followers and fans on social platforms to foster trust and growth of your brand. Maybe you are sick of hearing this, but it’s very true. Someone who I have enjoyed following on Twitter and her blog for a while now is Mari Smith.Read the rest of this entryRead the rest of this entry

Doing It Right & Doing It Wrong

In the last 24 hours I’ve happened upon two excellent examples of SM strategies and tactics.  One excellent because it’s good, one excellent in its badness.  First, the bad.Read the rest of this entry

5 Ways that Bloggers Are Like the Cool Kids in High School

I went to a great presentation this week by @jaykrall on Blogger Relations. He talked in depth about how PR pros can seek and engage bloggers with their brand. Great speaker if anyone is looking for one. One thing he said is that bloggers know other bloggers. I guess I never really thought about itRead the rest of this entryRead the rest of this entry

Google’s Privacy Issue Isn’t Really an Issue

Over the last few days, I’ve been doing a fair amount of reading about Google’s new privacy policy. It has received some positive and negative views. Privacy, to many, is a premium; we don’t want our information shared or sold to anyone. Of course, I enjoy privacy, too. Here’s a (not so) little secret, though.Read the rest of this entryRead the rest of this entry

You’re Doing Twitter Chats #Wrong When…

Providing counsel on Twitter, and sometimes specifically Twitter chats, frequently falls in our laps at the request of clients.  While we’ve all seen the ‘best practices’ for these things, there are of course, worst practices.  Some of my top ones, as well as those of some contributors, are below.  What are some of the worstRead the rest of this entryRead the rest of this entry

Chat Today!

Hi Folks – Welcome back to PRBC.  We hope you had a fantastic holiday and are ready to hit the ground running. The kind folks over at PRNewswire / ProfNet have asked me to participate in their regular #ConnectChat Twitter chat today (Jan. 3) at 3p-4:30p Eastern time.  Full details can be found here. Read the rest of this entry