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	<title>PRBreakfastClub &#187; tyson</title>
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		<title>The Intrigue of Sports Villainy</title>
		<link>http://prbreakfastclub.com/2010/02/08/sports-villainy/</link>
		<comments>http://prbreakfastclub.com/2010/02/08/sports-villainy/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 05:02:50 +0000</pubDate>
		<dc:creator>Mike Schaffer</dc:creator>
				<category><![CDATA[Mike Schaffer]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[tiger]]></category>
		<category><![CDATA[tyson]]></category>
		<category><![CDATA[villains]]></category>
		<category><![CDATA[woods]]></category>

		<guid isPermaLink="false">http://prbreakfastclub.com/?p=2518</guid>
		<description><![CDATA[We love our sports heroes. Oh, do we LOVE our sports heroes! Babe Ruth, Joe Montana, Magic Johnson, Roger Federer, Mia Hamm, Cal Ripken, LeBron James, Peyton Manning – the “good guys” of sports are beloved by fans and marketers alike. These stars win championships (or compete for them every year), donate money, work in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://view.picapp.com/default.aspx?term=villain&amp;iid=309212" target="_blank"><img class="alignright" style="border: 0px initial initial;" src="http://cdn.picapp.com/ftp/Images/0305/0000305939.jpg?adImageId=10018858&amp;imageId=309212" border="0" alt="Mug shot of man in drag with blue wig and feather boa" width="142" height="189" /></a><script src="http://cdn.pis.picapp.com/IamProd/PicAppPIS/JavaScript/PisV4.js" type="text/javascript"></script>We love our sports heroes.  Oh, do we LOVE our sports heroes!  Babe Ruth, Joe Montana, Magic Johnson, Roger Federer, Mia Hamm, Cal Ripken, LeBron James, Peyton Manning – the “good guys” of sports are beloved by fans and marketers alike.</p>
<p>These stars win championships (or compete for them every year), donate money, work in the community, sponsor brands – they do everything heroes should do.</p>
<p>Heck, Drew Brees has helped rebuild New Orleans after Hurricane Katrina with time, effort and money – and just last night brought the Super Bowl trophy to his adopted hometown.  It didn&#8217;t complete the economic and social recovery, but it gave the city something wonderful to rally around.</p>
<p>But you know what?<span id="more-2518"></span></p>
<p>Villains are much more intriguing than heroes.</p>
<p>Tiger Woods dominated the sports pages for over a decade for winning tournament after tournament after tournament – in dominating fashion, no less.  But after salacious details of his personal life leaked out, he became a news and entertainment story, as well.</p>
<p>Boxers like Lennox Lewis ruled over their sport for years, but nobody ever garnered the attention of powerhouse “bad boy” Mike Tyson.  Even after serving jail time for a rape conviction, the public could not get enough of him, in and out of the ring.</p>
<p>Exhibit A:<br />
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<p>Enough said.</p>
<p>A quirky all-star who does a “heel turn,” to borrow from professional wrestling (when a good guy becomes a bad guy), by playing with guns in his workplace, all of the sudden becomes a national news story.  Rumors of high-stakes locker-room gambling debts overtake the game-winning shots from the hands of one Gilbert Arenas.  We identify him not with the play on the court, but what he confessed to in front of a judge.</p>
<p>My question to you is this: What is it about sports villains that make them so intriguing?  Why does their villainy trump their heroics?  And why do we allow them to stay relevant in the media?</p>
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