Dear Oprah (Part 6)…

Oprah Winfrey, Duke  Universitys 157th Commencement CeremonyDear Oprah,

I remember watching you after school every day beginning in 5th grade. i remember that day in 1986 (when i was in 7th grade) when you came out in that black turtleneck and tight jeans wheeling a huge wagon of fat (67 lbs) behind you. I remember being so grossed out by the fat (and so impressed with your accomplishment and how much emphasis you’ve put on dieting – yo-yo in your case – from then on) that I developed a very strange relationship with food. One that i don’t think I’ll ever be able to change. Because every time I look at a Snickers bar, a bacon cheeseburger or anything with white flour, I think of that wagon of fat and how you gained back all the weight – several times over – whenever you were “off” your diet. So, Oprah, thanks for inspiring me to be on a diet forever. every. single. day. of. my. life.

love,
Sherri

Dear Oprah (Part 4)….

Oprah Winfrey attends Toronto International Film Festival
Dear Oprah:

I am sure that millions will be sad to see your inspirational show off the air. You’ve touched the hearts of so many people. Good for you! However, as a publicist, I am making it a national holiday. For years, the first thing out of every client’s mouth was “So, can you get us on Oprah?”

I can’t wait until 2011 is here, and I no longer have to deal with that request. Bon Voyage, good luck with your new cable network, and here’s to the day when I can respond “No, because there is no more Oprah Winfrey Show.”

Dear Oprah (part 3)…

The Oprah Winfrey Show: Fridays Live From New York

Dear Oprah:

I never thought you’d have a very large impact on my life. Then I got into the book business.

Oprah, my relationship with you has been very like my relationship with God. At times I felt like I depended on you, that you controlled my life. And then there were times I thought you’d abandoned me altogether.

I will miss you the same way I miss having God in my life. So, take that any way you’d like.

Dear Oprah (Part 1)…

Mariah Carey at PRECIOUS Premiere in Hollywood presented by AFI Fest
Dear Oprah:

You had a great career, but you failed in this one regard: You never got that really cool audience “we are so in the moment” thing going. Arsenio’s crowd had their “whoops” and fist pumps and Jerry Springer’s crowd was fond of the “JERRY! JERRY! JERRY!” chants. Your crowd? Nada. Nothing. Just sat there crying or going crazy each time you schleped another sponsor’s product for free.

Boring.

Cheers,

Keith

Every Flack’s Dream Client

Children 2As public relations professionals, we work in a service-based industry.  Our clients hire us, pay us, and expect us to provide them with results.  What those specific results are, is of course part of a larger plan which is discussed between a company and their agency.  The PR team works hard and provides the client with frequent updates while they go along their daily business.  Perfect, terrific, wonderful, right?  Unfortunately, not always.

What many clients fail to realize is that PR, while certainly a service-based profession, is very much a two-way street.   Continue reading

‘OH S#*T’ UNSEND! UNSEND!

Send icon and cursor on monitor, close-upWe have all been in that situation, that awkward feeling in our stomach we get after we hit the send button and realize we made a major error.  Sorry, but “Recall That Message’’ doesn’t always work, especially if you are like me and usually open e-mails instantly – or you accidentally send an e-mail to the wrong coworker.

In addition to e-mail mistakes, some e-mails probably shouldn’t be sent at all. Have you ever looked at your inbox at the end the of the week and saw all the e-mails that probably didn’t need to get sent? Not that this is a huge issue, sometimes excess messages just make it impossible to find the “message through the noise.”

So this is where CT Michaels comes in.  Here are five general questions that you should probably ask yourself BEFORE you hit the send button: Continue reading

Kodak’s Social Media Growth

696px-Brownie2_overview_tnKodak, that venerable American photographic film giant of the 20th Century, has gone through a vast transformation in the past decade. Both the brand and the Company’s stock have been in free fall, in stark constrast to the meteoric rise in popularity and use of digital photography and video. To put it simply, you no longer first think of Kodak and its products when someone pulls out a camera (well, unless you’re at least Sherri’s age…).

But one man is taking a proactive approach to change Kodak’s public image as a has-been major American brand, and is actively pursuing a new, digital future — one in which Kodak is rebranding itself with a heavy dose of successful social media outreach and engagement. Continue reading