Podcast with PRBC Editor & Publisher

MicrophoneGood Mornin’ All –

Recently I had the chance to sit down (at least I was sitting) with Farrell Kramer over at the Talking Communications Podcast and discuss a variety of communications topics – social media, blogging, PR and how this very blog came about.  It’s a pretty good listen (if I do say so myself), so if you’re at all interested in my two cents on a variety of topics and some history of the blog head on over.

~ Cog, E&P

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Christina’s Coffee Talk with Rick Calvert

On Thursday, October 14 many of our friends will head to Las Vegas for the largest social media conference: BlogWorld & New Media Expo.  Since some of us may not be able to attend, we’re providing you with some inside scoop from Rick Calvert, CEO and co-founder of BlogWorld & New Media Expo.

If you are attending, remember two things:  Rick likes Lipton Tea and played guitar for 20 years in a heavy metal band.  Do us all a favor and grab a flip cam, get this man some tea (preferably spiked for coaxing), and find him a guitar.  If you get him on camera performing, there will be a prize waiting for you from PRBC (just kidding…maybe).

What makes BlogWorld different from other social media conferences?

The first thing is that it is the biggest.   BlogWorld was born before Social Media became the de facto term for the new media revolution.   That’s why the event is called BlogWorld & New Media Expo.   Most people didn’t even know what blogs were when we announced the event in 2006 and no one had ever heard of Twitter. Continue reading

The Sore Thumb of Social Media

HammerOne recent evening, I was listening to a talk radio station while driving home after a business trip.

(As an aside, did anyone else think they would never ever ever listen to talk radio when they were kids?)

I don’t recall the exact topic of conversation, but it was insignificant until the host’s last line: “You’ve gotta be careful.  Twitter, Facebook, social media will hurt you.” At that point, I started making odd faces at my digital dial, because there was obviously a disconnect between the host and the actual concepts he was discussing.

You see, social media platforms like The Twitter (thank you, Betty White, for making that an acceptable phrase), The Facebook (thank you, Justin Timberlake, for reminding us why they dropped the “The”) and others are tools.  Tools can’t hurt you unless you make them. Continue reading

Walk The Line

Scale of justice, close-upA few weeks ago, I discussed some of the ongoing debate and insight within the PR profession about demonstrating our value among C-level executives. I wanted to dig into that subject a little further (it’s a personal interest of mine) with some fascinating research I found in MIT’s Sloan Management Review.

In an article published in the Summer 2010 issue, Larry Styble and Maryanne Peabody, co-founders of Boston-based management firm Stybel Peabody Lincolnshire, address which types of employees and executives CEOs gravitate toward.

The authors’ basic point is that for many successful CEOs, who they align themselves with within their executive suite often comes down to assets and liabilities. That’s right; in a way, we can boil down the value of any company’s executives to whether they see the world as full of opportunities (asset enhancement) or full of threats (liabilities reduction). Continue reading