The NFL’s $230M Jackpot: In-Game Jersey Ads

As the NFL barrels toward a potential March 4 lockout (potentially leaving a comically ridiculous $9 billion in annual revenue on the table), there have been a myriad of ideas, excuses and fanciful dreams from all sides as to how the league, the owners and the players can collectively get richer.

One idea that I haven’t seen — until now — is intriguing, but controversial: selling ad space on player’s jerseys. And as the New York Post reported recently, more than $230 million in annual advertising revenue is up for grabs if the NFL is willing to go the way of European soccer teams, NASCAR and other leagues that have opened up the most valuable advertising real estate in sports.

Personally, I have mixed feelings about this idea. Continue reading

WANTED: Publicist Needed for Famous Actor

Famous actor is seeking a new publicist who must be able to bring it. The right individual will have tiger blood and Adonis DNA, and also ready to win at every moment.

Daily responsibilities include and are not limited to: corresponding with actor’s goddesses, managing actor’s Twitter and Facebook feeds, reciting Eminem’s poetry and drafting press releases.

Self-described as a “winning client” and “goddamn bitchin’” this experienced PR pro should be well-versed in crack cocaine, bad comedy sitcoms, late night drinking binges, hatred towards AA and comfortable working with a warlock.

This high-profile position will require you to work with a 10,000-year-old brain and the boogers of a seven-year-old. There will be some travel required such as rocket trips to the moon.

This highly desirable opportunity will be unpaid to start as the famous actor is currently underpaid. All applicants should have a success rate of 100 percent and be able to make a long-term commitment as this actor is still alive which is “pretty cool.” Vatican assassins need not apply.

Since actor does not have an attention span for resumes, please include your brief cover letter below to be considered for this prestigious position.

Wasted Money Press Release of the Day:3-2-2011

As communications professionals, we understand the power of a strong press release. And while our clients (and for you in-housers, our C-levels) often believe sending out press releases are important, it’s our job to make sure that the release has a purpose. Unfortunately, there are many companies who dismiss or ignore the strategic value of a release and instead send out something that could have been announced through a different vehicle: website, blog, Twitter, Facebook, etc. These tools have made communicating to audiences easier, faster and cheaper. So with this, we start a new column here called Wasted Money Press Release highlighting releases that could have been better served using alternate communications vehicles.

Today’s is about how an unauthorized biography of Carl Icahn can now be found on audio. This is the kind of release that could have been announced via the author’s (or book’s) Facebook page, if there is one. Continue reading

PR’s Digital Bravado Meets CMO’s Angst

I’m a big fan of the reports and industry studies from marketing analyst firm eMarketer. Some of the best in the business, IMO. And a report out last week based off the February 2011 CMO Survey from the American Marketing Association and Duke University’s Fuqua School of Business is music to my ears in terms of its insight.

The CMO Survey looked at the rate of integration of social media within companies’ marketing mix, as well as how well social media is actually being integrated. Some of the results were quite surprising. Let’s take a look at the key takeaways:

  • Over the next 12 months, social media spending will nearly double to 9.8% of surveyed CMO’s marketing budgets, up from a current level of 5.6%.
  • In the next five years, that percentage will increase to 18.1%.
  • Service companies on the B2B and B2C will experience the biggest increases, as they look to promote product-focused digital and social media initiatives.
via eMarketer
via eMarketer


That’s the good news. The bad news, however, is that the confidence level among CMOs that they and their companies are successfully integrating social media into more traditional work and marketing strategies lags behind the increase in spending.

According to eMarketer, a full 25% of survey respondents said social is not effectively integrated at all within their companies. So, on the plus side, budget allocations toward social media are up — significantly — with the expectation that it will continue to rise in years to come. But, we still have a ways to go before we can say that yes, social media is as fully integrated and understood within marketing services as more traditional service offerings.

The timeliness of this report couldn’t have been better, as recent trends, revenue reports and a general feeling of buoyancy within the PR and ad industries point toward big agencies going into a buying and M&A frenzy to boost their agencies’ digital chops, as I wrote about last week.

As PRWeek pointed out in a recent editorial, “right now the conversation in PR is all about social media and digital, and no agency can seemingly have a glut of these skills and services on hand.”

The question is, will our industry’s bravado in the digital sector match clients’ expectations for top-level digital and social media services that just two years ago, we couldn’t match, and even now, ad agencies are chomping at the bit to reclaim?

Confidence is on the rise right now in PR; but do our marketing industry counterparts feel the same bluster?

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