When Social Media Outreach Becomes an Obligation


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One of the most fascinating things about social media is how businesses are inventing new ways to capitalize on its potential to meet unique objectives they set relevant to their own verticals.

Few thought prior to the explosion of this medium that using it to connect with communities would permeate so quickly to virtually every corner of the world. However, as with most new communication platforms that have evolved over the last century, some are slow to adopt for a number of reasons – be it lack of education, lack of resources, lack of perceived relevance or simply plain old ignorance. Continue reading

Sincerely, Truly Yours…Or Are You?


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Some email signatures are so ridiculous. Why doesn’t anyone use ‘Yours Truly,’ ‘From,’ or ‘Sincerely’ anymore? It seems like everyone tries to be lovey-dovey in a last attempt to create a bond with someone. Honestly, some lines just make me want to vomit.

Here are some closing lines that I can’t stand and my interpretations of them: Continue reading

10 Reasons To Think About Getting Your APR


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We all know there are good PR Pros and there are the “other” PR imposters. These imposters go around selling our profession short of what it is and throwing mud on the industry name. It is hard to show that you are not one of “those” to a reporter, client or boss who has been burned.

“Professionals have credentials and others merely have titles such as Vice President,” says Jeffrey Geibel, APR, Principal of Geibel Marketing and Public Relations. “An APR is a transportable credential such as an MBA. It goes with you, unlike a title.”

The APR is a hit or miss topic for PR pros. Some are die hard that you have to have it and others are waiting for the raise and the promotion to come along with the hard work that it takes to be accredited. Continue reading

Book Review: Like


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I was recently graced with a review copy LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign by Kelly Groehler with Dave Ladd, Greg Swanholm, and Bass Zanjani.  The book is available as both an e-book, hardcopy and has presences on Facebook and Twitter.  The foreword is available as a free download at the bottom of this post.

This wonderful volume is different than a number of the other social media books out there, in a number of good ways. Continue reading

Building Relationships Through Marketing


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How many times have you heard it: You need to grow your followers and fans on social platforms to foster trust and growth of your brand.

Maybe you are sick of hearing this, but it’s very true. Someone who I have enjoyed following on Twitter and her blog for a while now is Mari Smith. She recently published the book, “The New Relationship Marketing.” If you didn’t believe the italicized sentence above, you will by the time you finish Mari’s book. Continue reading

The Myth of Advanced Media Relations


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In the past several years I’ve attended seminars, webinars, and a couple of conference sessions about “advanced media relations.” You’d think after the first one I would have learned, or you’d think after spending dollar-after-dollar and hearing the same thing over-and-over,  I would have figured it out: advanced media relations is a myth.  Yet, I kept attending, focused on professional development and perhaps hoping that I’d find that magical key to making media relations easier. I didn’t.  Continue reading

Reputation Management: A Proactive Practice


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It was February 2009 that Chris Brown was in LAPD custody for his brutal fight with Rihanna after Clive Davis’s pre-Grammy party.  Under two weeks ago, just three years later, Brown accepted a Grammy for R&B Album of the Year.  Part of me wants to commend Brown’s public relations team for creating such a comeback; part of me wants to scold The Recording Academy and society as a whole for awarding a celebrity figure who committed such a heinous crime.  But as many public relations practitioners know, there are times when you must do your best to defend a client with whom you may not agree.  So where does one begin? Continue reading

The Funny Thing About The Media


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The media never ceases to amaze me. In my 15 years in the PR business, I am still amazed at the impact news outlets have in influencing its audience. Moreover, it is still quite enlightening to see how the press decides what to cover in their news outlets. I don’t typically cite clients when I’m wearing my PRBC blogger hat on, but I’m making an exception with this one to share firsthand experience on what I’ve learned from rolling out a publicity campaign for a little bake shop in the Philadelphia area called Cupcakes GourmetContinue reading

5 Essential Characteristics of a Successful PR Pro


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In order to be successful in the modern world of PR, there are certain essential characteristics that one must possess to fight adversity, capitalize on opportunities, maintain a positive image, encourage word of mouth, and build strategy. When initially coming up with the idea for this post, I jotted down 17 must have characteristics. Here are my top 5: Continue reading

McDonald’s McBombs: Latest Brand Brouhaha is a Dog


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Kansas City radio listeners had a front-row seat to a recent McDonald’s advertising gaffe set afire by social media. An ad introducing the fast-food giant’s new Chicken McBites not only didn’t work; it resulted in a vocal backlash against the company.

The radio ad, which aired for several days in the Kansas City market, read like this: Continue reading