Unless you live under a rock, you’re aware that Facebook’s Timeline for Pages is here. I’m not sure if the announcement was met by a collective cheer or one big groan, but one thing’s for sure: the brand experience on Facebook is about to change in a big way.

Timeline offers a number of advantages compared to traditional pages, one being the layout’s visual appeal. TechCrunch’s How to Use Timeline coverage is a terrific overview and I love how they’ve captured the visual nature of the new pages. Like the personal timelines that many of us have been using since they rolled out, brands can now choose a cover photo that offers a lot more visual real estate. The interface looks cleaner and infinitely more compelling, and creates an opportunity for brands to tell their stories in a way that’s heretofore not been afforded. And when you think about it, isn’t that the goal of a site like Facebook or any social media channel—brand storytelling? If that’s not your goal, it should be. Continue reading →