Mobile marketing will be a mainstream commercial powerhouse. Local search will be a key battlefield. Social media will continue to be part of everything. That’s the future of marketing and PR according to Google’s Head of Social and Mobile Solutions, Tim Reis.
Sure social is already hot and we have been hearing “mobile will be a game changer” for the last few years but Reis recently lifted the covers at the Think Small Achieve Big conference hosted by Vocus and gave a peek of where the next five years will take us and how we can position for success. Continue reading →
Years ago, I had a job working the front desk at my local YMCA and it afforded me the opportunity to truly understand just how important it is to appreciate cultural diversity in the world around us. Over the 10+ years working there, I interacted with a host of different ethnicities, races, and cultures, all with their own unique perspectives, ideas, and opinions. Living in a country founded on the principles of multiculturalism, I often felt privileged that at a young age I had the opportunity to view life through a cultural prism, respecting ideals and beliefs that may have been contrary to my own but helped to mold the way I related to others. Continue reading →
How are today’s agencies building, or rebuilding, their services? How are they staffing for these new services? Siloed or integrated programs? Standalone teams or cross-practice groups? We’ll examine these questions in a series of upcoming posts and I’d love to hear from those in the trenches, rather cubes, as well as those in the corner offices.
Ten years ago most PR professionals would learn everything they needed to simply by working. There may have been some silos or skills that most people didn’t touch, but those were for specialized areas. Continue reading →
This is my first “curating” post for PRBC. I’ve compiled an impressive list of links for you from all corners of the Internet. There is zero rhyme or reason to these other than I found them interesting, they made me laugh, or I think you should pay attention to them. In some cases, all three. Without further ado: Continue reading →
There’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it’s not everything. Every marketer and page administrator knows the importance and value of engagement, but few recognize what other components take precedence.
Here are 5 things that are often overlooked, but vastly more important than any Like or comment a page or post could receive. Continue reading →
I have always believed that everyone, whether they are a celebrity or an average person, has the right to express their political views. I remember back in the 1990s, when I was working as a newspaper reporter, there would always be a local eccentric who would run for office every election season, knowing they had no way of winning. But as one of my co-workers pointed out, it was their right as an American to run for political office. Continue reading →
Cision’s Seek or Shout, billed as a “new community for anyone who creates or promotes content” and a place to collaborate “away from the noise of big social networks” is on my radar screen.
According to the propaganda I’ve seen (I’m in advertising, it’s all propaganda, people) you can use the platform to search industry news, look for editorial opportunities, ask the community for help, seek out interviews, products to review or docs for research, etc. Continue reading →