/* < 
We’ve all got a few of those expressions in our biz we hate – to circle back, to get on the same page, to ping, etc.
Usually they do have some kind of history of their own that makes sense – either from another world, or another time of business management.
Today we’ll take a quick look at one in particular we all love to hate (perhaps because of Elmo) – “To tickle” someone. Continue reading
How to Take Your Career from Social Specialist to Strategist
/* < ![CDATA[ */ var quicktagsL10n = { quickLinks: "(Quick Links)", wordLookup: "Enter a word to look up:", dictionaryLookup: "Dictionary lookup", lookup: "lookup", closeAllOpenTags: "Close all open tags", closeTags: "close
How to be a Content Curation Intellectual Thief
/* < ![CDATA[ */ var quicktagsL10n = { quickLinks: "(Quick Links)", wordLookup: "Enter a word to look up:", dictionaryLookup: "Dictionary lookup", lookup: "lookup", closeAllOpenTags: "Close all open tags", closeTags: "close
Lessons From Kansas City Chiefs Social Media Blunder
/* < ![CDATA[ */ var quicktagsL10n = { quickLinks: "(Quick Links)", wordLookup: "Enter a word to look up:", dictionaryLookup: "Dictionary lookup", lookup: "lookup", closeAllOpenTags: "Close all open tags", closeTags: "close
Building the Agency – Part II
/* < ![CDATA[ */ var quicktagsL10n = { quickLinks: "(Quick Links)", wordLookup: "Enter a word to look up:", dictionaryLookup: "Dictionary lookup", lookup: "lookup", closeAllOpenTags: "Close all open tags", closeTags: "close
PR Professionals Need to Act Now to Ensure Christmas Campaigns are a Success
As we bask in early September sunshine it’s hard to imagine Christmas is just around the corner. But in the marketing world, it is looming. I am now starting to receive journalist requests for Christmas gift ideas and festive-themed features on a daily basis, so any brands that have not yet planned their strategies needs to act fast to get ahead of the curve. Continue reading
Isaac Lessons Learned
/* < ![CDATA[ */ var quicktagsL10n = { quickLinks: "(Quick Links)", wordLookup: "Enter a word to look up:", dictionaryLookup: "Dictionary lookup", lookup: "lookup", closeAllOpenTags: "Close all open tags", closeTags: "close
Why Brands Shouldn’t Alienate Advocates
Imagine this scenario for a moment, you have a Happy Customer who is directly responsible for more than $12,000 of your referral sales. Happy customer drank the Kool-Aid and was so enthused about your product or service that they convinced 10 friends to drink the Kool-Aid too. Happy customer referred your business time and again over a four year span. Continue reading