viagra cheap/wp-content/uploads/2012/10/Applebees-300×224.png” alt=”why you should work at applebee’s before starting a pr career” width=”300″ height=”224″ />One of the things my wife and I love about living in the city is that we have our regular restaurant hangouts (that AREN’T named Applebees ;). Our favorite? A hole-in-the-wall bowling alley that serves outstanding food and has a pretty strong beer list to boot (Bryant Lake Bowl, for you Minneapolitans). We are frequent visitors for brunch on the weekends–and I’ve been known to host business meetings there frequently during the week.
But besides the food and “ambiance” the place offers, one of the biggest reasons we love it is because of one waitress. I mean, we are actually bummed when we go there and she’s NOT working. She has our coffee before we even sit down. She knows our kids’ orders. She’s fast. She’s prompt. In short: She’s GREAT at her job.
And it’s a hard job. Being a waitress, that is. Ask anyone who’s worked in the service industry. It’s damn hard work. And that’s why I think everyone in the PR business should go work as a waiter/waitress before entering our industry. Continue reading →
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Just recently passing one billion users, Facebook is the undisputed king of all social media sites. Its closest competitor in 2012, Twitter, only has around 200 million users. What this means for business is that any type of market can become vibrant if presented correctly on Facebook, even real estate.
Although much of the world is still behind the 8 ball on home values and stagnant properties, some real estate professionals are experiencing a lot of success by marketing their properties via Facebook. In fact, if taken as a world on its own (which is essentially what Facebook is), there is no slow market in real estate online. Continue reading →
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The Pinterest juggernaut shows no signs of slowing down—and although the online pinboard started as an inspiration haven for individual users, more and more businesses and brands are flocking to Pinterest as part of their larger digital marketing strategy. Continue reading →
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You’re a responsible brand. You may push the envelope every so often, but you pay attention to what’s happening and respond in timely ways allowing you to avert any kind of major PR crisis. You go to bed after having watched the NFL’s replacement refs botch ANOTHER game on Sunday September 23rd (New England vs. Baltimore), with all sorts of warm fuzzies in your tummy because of the epic performance of Ravens wide receiver Torrey Smith. You’re confident in your brand, having monitored Facebook and Twitter for mentions of Johns Hopkins in any way. Then you wake up to this:
