Blogger Outreach Case Studies


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Our friends over at GroupHigh have assembled some case studies on blogger outreach to help get your creative juices flowing for your next campaign. As they put it, it’s got everything from “The Harlem Globetrotters to The University of Georgia to Red Lobster” so something for everyone. Continue reading

State of the Union: Women in the PR, Part 1


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Women in Leadership
It’s a great time to be in the PR industry – shaping public perception of key issues, political figures, and new products coming to market.  Specifically, 2013 is a great year to be a woman in PR with plenty of room to push forward with networking playing a key role in making the move.

The formidable industry outlet PRWEEK offers two strong barometers in their ranking lists of professionals.  The growth of powerful woman within their awards speaks volumes – this year almost half of PRWEEK’s 50 Power List were women and more than half of their recent 40 under 40 honorees were women. Continue reading

Poor Customer Service Can Turn into a PR Nightmare


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There is an old saying that people only remember you for the bad things. The same saying relates to PR and business. Customers often only remember a company for the bad things they have done and not the good things. This is why it’s important for companies to guard their public image. Here are a few examples of companies who have hit the headlines all for the wrong reasons: Continue reading