It happens to all of us – you’ve forgotten to get someone a gift and you’ve just realized it. You could brave the stores, but you’d like to survive and the thought of dealing the street traffic, much less the stores just makes you wish you could curl up and do anything else … even billing. Continue reading
Monthly Archives: December 2013
Why Evergreen Stories Die
Evergreen stories mean the content is permanently fresh and always newsworthy – sounds like a media pitching slam dunk, right? Unfortunately, in today’s constantly moving news cycle evergreen stories don’t make it to air because they can be pushed for another day, and another day, and so often fall off a producer’s radar.
I’ve heard from practitioners who brainstorm evergreen topics internally and then get their clients, who are experts in a specific field, to layer on a juicy details germane to the moment – yet on the flip side I know folks who confirm evergreen topics with their clients and then pitch out when they can piggyback on a hot topic in the news. No matter the process, the fact remains that our end goal is to secure a story and an evergreen story alone won’t open up doors much less land a spot on the nightly news. Continue reading
Book it! Ideas for the Bookworm on your Holiday List
Show of virtual hands. How many of you have said at some point this year, “I’ve got to read that book by (insert author here)!” I’ll raise mine, because I’ve said this at least five or six times in 2013.
Here at PRBC, we love to read and gain a better grasp of what is going on in public relations, social media, technology, and marketing. To further our knowledge and yours, here are a few good books to get or download this holiday season. Continue reading
PRBC 2013 Gift Guide, Review and Giveaway: Findables
I’m a battery killer so it’s unlikely I’ll change from my battery case for my cell phone. But an interesting option did pop up recently and they are definitely worth a look. In fact, don’t tell my battery case but when I know I won’t need the extra juice, I swap it out for this new contender. Continue reading