Sounding Off on Social Care


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Social Care. Customer Service. Guest Relations. No matter what the experts are calling it these days, social media and the consumer are intertwined. People demand answers, immediately. They expect companies to care about their complaints and issues, ASAP.

From Facebook to Twitter, social is a hotbed for customer service. I get it. I’ve used it. Lost your luggage? Tweet the airline. Had a cold burger? Let’s post about it on the brand’s Facebook page. Continue reading

Pitching Broadcast: The Optical Story


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Flip on the TV – it’s a visual and auditory experience.  A worthy story can reach through the screen and grab viewers, often moving them to action.  When pitching stories to local broadcast we need to think like the producer -focus on a local angle and remember what makes good TV.  Components to a solid TV story include Continue reading