SXSW Poker – A Different Kind of Networking Event


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Porter Novelli SXSW charity:water 2014 fundraiser/networking eventWith South by Southwest (SXSW) right around the corner, the digital and technology world’s attention will soon shift to Austin, Texas.

SXSW veterans know that you go to that festival for two reasons: to learn and to network. Networking parties, receptions and events – both official and unofficial – dot the schedules of tens of thousands of SXSW-goers every year, and this year will be no exception.

But while there are admittedly hundreds of party and reception options at SXSW, Porter Novelli is hosting one we think is unique and can help do some good in the world. Continue reading

2014: The Year Private-Labels Become a Brand to Reckon With


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National brands compete against traditional branded competitors, and increasingly are having to share shelf space with retailers’ private-label items in the same product category. Store brands are no longer “generics”; they are now a powerful brand in their own right. Continue reading

5 Ways for PR Pros to Relax, Slow Down and Reclaim Their Creativity


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Augh! So much to do! So many clients! No time for fun or thinking outside the box, there’s just too much! Oh geez, another email! What do I do!

Whoa, slow down there, killer. There’s plenty of ways for you to get all your work done and still have time for creativity and, yes, even a little fun. Besides, what use is all that crazy money you’re making with your business if you can’t enjoy it? Here are five ways you can reclaim your life and you creative mind. Continue reading