Abercrombie’s Latest Move – Bad PR or Calculated Branding Campaign?

Being the news aficionado’s that we PR Pros are, by now I’m sure that you caught the news that Abercrombie & Fitch coincided a release about their fiscal 2nd quarter earnings increasing 64% with a not so subtle side note that they have offered money to Mike “The Situation” Sorrentino from MTV’s “Jersey Shore” to […]

How Do You Use Numbers to Tell You What Works?

The last post I wrote received some thoughtful comments that were far more valuable than the actual post itself, IMO. John Trader in particular made some really great points, including the thought below which is at the heart of many measurement problems: “We are so focused on our silos that we tend to forget why […]

About the Authors

Founders Danielle Cyr (by HD) Danielle is an Account Manager at Co-Communications and PR Breakfast Club’s resident Pastry Chef.  While insuring the raccoon (http://twitter.com/PRCog/statuses/3456033535) stays on the treadmill so Connecticut has power, Danielle bakes up award-winning PR campaigns.  This sweetheart is a recipe for success proven by nearly a dozen PR and Advertising accolades.  Danielle […]