Being the news aficionado’s that we PR Pros are, by now I’m sure that you caught the news that Abercrombie & Fitch coincided a release about their fiscal 2nd quarter earnings increasing 64% with a not so subtle side note that they have offered money to Mike “The Situation” Sorrentino from MTV’s “Jersey Shore” to […]
I don’t watch much TV, and when I do it’s usually programs I have recorded so I can skip the commercials, but the other day I saw a commercial that caught my eye and got me thinking about PR. The commercial depicted a couple approaching their local bank in an attempt to walk in and […]
I was a Boy Scout as a kid. And if you’re wondering, yes, I can still rattle off the Boy Scout Law quicker than a striped lizard on hot asphalt. In addition to the multitude of moral, ethical, social, academic and cognitive skills that my experience as a Scout taught me, the most tangible life […]
The last post I wrote received some thoughtful comments that were far more valuable than the actual post itself, IMO. John Trader in particular made some really great points, including the thought below which is at the heart of many measurement problems: “We are so focused on our silos that we tend to forget why […]
Founders Danielle Cyr (by HD) Danielle is an Account Manager at Co-Communications and PR Breakfast Club’s resident Pastry Chef. While insuring the raccoon (http://twitter.com/PRCog/statuses/3456033535) stays on the treadmill so Connecticut has power, Danielle bakes up award-winning PR campaigns. This sweetheart is a recipe for success proven by nearly a dozen PR and Advertising accolades. Danielle […]