All posts by Shelly Kramer

The Summer Week That Was July 9-13

DSCN0421 © by rob_rob2001

As you start another glorious summer weekend, take a few minutes to catch up with some of this week’s best stories and links. After all, where else but PRBC could you find a compilation that includes the unexpected benefits of market research, advice for young professionals and how to whip up a batch of tasty Big Mac special sauce? Continue reading

A Social Media Crisis Plan. Yes, You Need One

EMERGENCY © by Chris.Violette

If you don’t already have a plan that outlines how you’ll handle a social media crisis, consider this your wake-up call–and something you should put on your to-do list today. As you create a Social Media Crisis Plan, it’s a good idea to look at your PR crisis communication plan and develop a similar plan for social media outlets. Don’t wait until a crisis happens in the social media space to create a plan for dealing with it — when you least expect it, it will happen. Continue reading

SourceBottle: New Journalist, PR Resource Now Available

SourceBottle platformSourceBottle, a free online resource that’s designed to help journalists, bloggers and PR pros, is now available in North America. The platform helps journalists and bloggers find sources, while also giving PR pros an opportunity to help gain brand awareness on behalf of their clients. Continue reading

The Summer Week That Was June 11-June 15

Summer week that was June 11-June 15Friday has arrived—and I don’t know about you, but I’m ready for a happy hour. As you count down the hours until the weekend, why not pass the time with some of this week’s best web content? Trust me—the day will fly by. You can thank me later. Continue reading

Seek or Shout Content Platform

Cision's Seek or Shout content platformCision’s Seek or Shout, billed as a “new community for anyone who creates or promotes content” and a place to collaborate “away from the noise of big social networks” is on my radar screen.

According to the propaganda I’ve seen (I’m in advertising, it’s all propaganda, people) you can use the platform to search industry news, look for editorial opportunities, ask the community for help, seek out interviews, products to review or docs for research, etc. Continue reading

Need Blogger Outreach? A Case Study in How NOT to Do It

How not to do blogger outreachBlogger outreach is an important component of both marketing and PR strategies. And there’s a right way to do it, and some very wrong ways. More on that in a minute.

Measuring influence (or trying to) is another key component of digital strategy, for both brands and agencies, not to mention a multimillion dollar business. There are many players in the market and, in our opinion, none of them have got this influence measurement thing completely figured out yet. And they won’t until they factor sentiment analysis into the equation. Continue reading

How to Get a Job in PR: Understand the Power of Connectivity

42/365 - Plugged In © by EcoVirtual

I gave a presentation called Connectivity: Empowering You, Empowering Your Career a few weeks ago to the PRSSA organization at the University of Kansas. My advice: getting a job in PR is all about understanding the power of connectivity, for sure. But it’s also about understanding marketing and the role of the Internet in business today.

Since many of the readers here are at the early stages in their careers and/or looking for jobs, either in the Public Relations field, in Marketing or as Social Media Community Managers, I thought the things shared to the PRSSA group might be interesting. Continue reading