As you start another glorious summer weekend, take a few minutes to catch up with some of this week’s best stories and links. After all, where else but PRBC could you find a compilation that includes the unexpected benefits of market research, advice for young professionals and how to whip up a batch of tasty Big Mac special sauce? Continue reading
If you don’t already have a plan that outlines how you’ll handle a social media crisis, consider this your wake-up call–and something you should put on your to-do list today. As you create a Social Media Crisis Plan, it’s a good idea to look at your PR crisis communication plan and develop a similar plan for social media outlets. Don’t wait until a crisis happens in the social media space to create a plan for dealing with it — when you least expect it, it will happen. Continue reading
SourceBottle, a free online resource that’s designed to help journalists, bloggers and PR pros, is now available in North America. The platform helps journalists and bloggers find sources, while also giving PR pros an opportunity to help gain brand awareness on behalf of their clients. Continue reading
Friday has arrived—and I don’t know about you, but I’m ready for a happy hour. As you count down the hours until the weekend, why not pass the time with some of this week’s best web content? Trust me—the day will fly by. You can thank me later. Continue reading
Cision’s Seek or Shout, billed as a “new community for anyone who creates or promotes content” and a place to collaborate “away from the noise of big social networks” is on my radar screen.
According to the propaganda I’ve seen (I’m in advertising, it’s all propaganda, people) you can use the platform to search industry news, look for editorial opportunities, ask the community for help, seek out interviews, products to review or docs for research, etc. Continue reading
Facebook has been quite the news hog this week, hasn’t it? If you’re tired of the “F” word, don’t worry—there’s a lot to talk about that doesn’t involve everyone’s favorite social network.
So let’s kick off the The Summer Week That Was and cap off this short week, shall we? Grab a cup of coffee and allow me to share what I think are five must-read posts. Continue reading
You’re probably aware that the content you post on your business or brand’s Facebook page is a critical part of your Facebook marketing strategy. But if you’re curious as to the type of content that drives the most engagement, wonder no more. New research released by Facebook this week shows that brand-related content results in the most engagement—both organically and through promotions like Facebook ads and sponsored stories. Continue reading
Blogger outreach is an important component of both marketing and PR strategies. And there’s a right way to do it, and some very wrong ways. More on that in a minute.
Measuring influence (or trying to) is another key component of digital strategy, for both brands and agencies, not to mention a multimillion dollar business. There are many players in the market and, in our opinion, none of them have got this influence measurement thing completely figured out yet. And they won’t until they factor sentiment analysis into the equation. Continue reading
Catching up on reading last night, I saw this article in MarketingLand about a study done on the new Facebook timeline. The use of rich media in Facebook content strategy is paying off – even at the early stages.
While admittedly, a study that involves only 15 participants immediately invites skepticism, nonetheless, the results of the SimplyMeasured early adopter study weren’t surprising. Facebook engagement per post after integration of Timeline for the brands in the study was up on average 46%. Continue reading
I gave a presentation called Connectivity: Empowering You, Empowering Your Career a few weeks ago to the PRSSA organization at the University of Kansas. My advice: getting a job in PR is all about understanding the power of connectivity, for sure. But it’s also about understanding marketing and the role of the Internet in business today.
Since many of the readers here are at the early stages in their careers and/or looking for jobs, either in the Public Relations field, in Marketing or as Social Media Community Managers, I thought the things shared to the PRSSA group might be interesting. Continue reading