Unless you live under a rock, you’re aware that Facebook’s Timeline for Pages is here. I’m not sure if the announcement was met by a collective cheer or one big groan, but one thing’s for sure: the brand experience on Facebook is about to change in a big way.
Timeline offers a number of advantages compared to traditional pages, one being the layout’s visual appeal. TechCrunch’s How to Use Timeline coverage is a terrific overview and I love how they’ve captured the visual nature of the new pages. Like the personal timelines that many of us have been using since they rolled out, brands can now choose a cover photo that offers a lot more visual real estate. The interface looks cleaner and infinitely more compelling, and creates an opportunity for brands to tell their stories in a way that’s heretofore not been afforded. And when you think about it, isn’t that the goal of a site like Facebook or any social media channel—brand storytelling? If that’s not your goal, it should be. Continue reading
Kansas City radio listeners had a front-row seat to a recent McDonald’s advertising gaffe set afire by social media. An ad introducing the fast-food giant’s new Chicken McBites not only didn’t work; it resulted in a vocal backlash against the company.
The radio ad, which aired for several days in the Kansas City market, read like this: Continue reading
Etsy, the online marketplace self-described as “Your place to buy and sell all things handmade, vintage and supplies,” is the latest brand to suffer a full on image meltdown. And, like BP, Tiger Woods and Toyota before them, they’re also the latest brand to resolutely stick its head in the sand as a way of dealing with PR crisis and the resultant public outcry.
A friend alerted me late last week to the fact that Etsy was allowing a vendor to sell some very offensive greeting cards and shared Change.org’s petition requesting Etsy remove the cards–to date supported by almost 16,000 signatures. This friend has a daughter with Down Syndrome and was especially horrified by a card like the one in the image above.
Let me back up and say that I’ve been a huge Etsy fan and supporter for a long time now. I love dealing with craftsman and artisans and have patronized Etsy vendors for years, buying things like hair bows, laptop sleeves, jewelry, reusable snack bags and mesh produce bags and a myriad of other handmade things. And I’ve often preferred to go to Etsy for the things I’m looking for rather than eBay because the community they’ve created has always evoked a good feeling. A feeling of trust. I’ve felt that the people I’m buying from are people I might actually want to get to know and maybe even want to hang out with – and I certainly want to support them by buying their wares. For me, that kind of feeling is like shopping at the local specialty store versus at a big chain – and Etsy did it for me. Continue reading