12for12K hits the ground running in 2010


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The folks over at 12for12K, which strives to change the world through social media and which has been mentioned here, in one manner or another, over the last few months certainly have their hands full only 15 days into the new year. Following the massive earthquake that hit Haiti in recent days the group partnered with […]

Where Next for the News Release


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If you go with the view that Ivy Lee created the first press release back in 1906, then the bread and butter of what public relations used to be best known for is more than 100 years old now. In that time, we’ve seen the original idea behind the news release (or press release, depending on […]

This Week’s Top 5


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For those of you snowed in, or just bored over the weekend trying to play catchup on your PR Blogs, below you’ll find, in no particular order, PRBC’s top 5 posts of the week (by pageview) and a special video surprise from Mr. Schaffer.

We’re Growing the Family (Tree)


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Over the last five months the PRBC founding members and contributing bloggers have had the absolute joy of bringing you nearly 250 posts on the things that impact all our lives — PR, Social Media and everything else that touches on the various communications arts we all get to call our day (and sometimes night) […]

Christina’s Coffee Talk with Danny Brown


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This week I sat down with Danny Brown, social media strategist for Maritz Canada, founder of 12for12k, and friend. Danny get’s his daily fix from little coffee shops like, Second Cup or Muddy Waters but says he really starts his day with PRBC’s e-mail updates. (Note: I quickly learned he’s a charmer).  He boasts about being […]

Geben Gives


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If you’ve hung around the PR Breakfast Club for even a short amount of time, you know these bloggers subscribe to the “give more to get more” mantra. In fact, I’m amazed at how willing my “online” friends are to share information … give advice … lend an ear. But, generosity doesn’t stop there. It’s […]

Happy 1 Month-i-launch-day


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Yes, I know it’s not a real word, but anniversary can only carry you so far since the ‘ann-‘ root refers to an annual event and it’s only been a month, but we’re pretty happy with ourselves around here at PRBC HQ (it’s a place on the internet at the intersection of Gmail, GChat, Google […]

Catch us live….


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The PRBreakfastClub is a proud sponsor of 12for12K’s Go Global 24.  Catch us live on Tuesday September 29th from 9p-10p (Eastern) on twitter.  Check back for exact hash tag and other details. Cheers. -30-

What’s a Girl Like Me Doing Writing for a Blog Like This?


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I’m sure all many of you are asking just that question—a former lawyer, banker, and hedge fund analyst who’s now running her own walkie-talkie rental company—what in the world is she doing writing for a PR blog? Just a short while ago, when I decided to work on What’s Your Twenty, Inc. <http://www.twitter.com/WY20> full-time, I […]

Pageant Scandals or Publicity Stunts


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Disclaimer (ugh, I hate disclaimers): …ok, background information: I used to compete in pageants. I don’t think this is a terrible surprise since I’ve talked about it before (http://twitter.com/KOttavio/statuses/3512327971). Pageants are good…pageants (Miss America Organization) (http://www.missamerica.org/) give scholarship money…pageants helped me hone my interview and “stay cool under pressure” skills. Most importantly, I have made […]