SM 102: Social Media for (UNC) Jocks

Last week, the University of North Carolina rolled out a new social media. Instead of increasing access to student athletes, the policy has coaches and/or administrators serving as the social media director for their team (read more here & here). Seems a bit extreme pulling folks more astute with X’s and O’s and game planning […]

Searchmetrics: A Tale of Two Visibilities

Last month I wrote about a demo of Searchmetrics Essentials, and this weekend I had the chance to get a first-hand look at the dashboard. Essentials looks at the connection between social and search data, particularly SEO. Take the chart below, for example. This shows Social Visibility for individual blog posts from Social Visibility […]

Klout Adds Context to Automated Influence?

Klout recently announced its latest feature: +K. Similar to Google’s +1, Klout asks that you give users a +K for each topic for which they have influenced you. In theory, Klout scores will now include context and topical relevance. For example, if you look at my profile topics, you could give me a +K if […]

Top 10 PR Resolutions for 2011

The 2010 calendar is running out of daylight and the liquor stores are stacking up the bubbly. So that can only mean a few things are going to come into high fashion and range in levels of greatness.

Some of which will even be trending topics on Twitter including the funny glasses, hangovers, kissing at midnight and the ball dropping in Times Square, but those won’t make their way onto the page. Instead we’re going to take a look at some resolutions that will help us professionally as PR folks. So break out the Pepto because these resolutions may be a tough pill to swallow.

Why talk unicorns and rainbows?

My near 10 years in the public relations industry has taught me a lot. Despite these constant new lessons, there is one exercise that needs a refresher every now and then – overcoming skepticism. People in corporate hierarchies are used to dealing in dollars and cents, not equated ad value or having a clip book […]