A series of opinion pieces last week by Dallas Mavericks owner and billionaire business mogul Mark Cuban asserting that startups “should never hire a PR firm” got the PR world buzzing with outrage. But does he have a point or is it too general a brushstroke to paint that PR can “never” benefit a startup? Let’s look at the tape.
But, before doing so, it’s instructive to take a deeper look at what, exactly, Mr. Cuban said. In an op-ed for Entrepreneur.com, excerpted from his latest book, “How to Win at the Sport of Business: If I Can Do It, You Can Do It,” he lays out his “12 rules for startups.” Rule No. 11 states:
Never hire a PR firm. Continue reading →
With all of the buzz around the new Twitter “Promoted Tweets” (really, ‘sponsored tweets’), and how that will impact our viewing and tweeting and other fun times on the increasingly addictive platform, one facet of the new ad-based service that got a bit lost in the all of the buzz was the role this service may play in PR professionals’ lives, particularly the ability to utilize promoted tweets during reputation and crisis communications situations for clients in which it is imperative that an official viewpoint, messaging or news stays at the top of a relevant search-based (for now, until Twitter debuts ads within personal Twitter streams later this year, as it plans to do . . .) Twitter streams. Continue reading →