Your Copy Sucks: Touching On Purple Prose

Fountain pen, close-upPurple is the color of a cloak which your words should never wear, treading on a barren stair in the dark to meet a woman whom they know is from a city they’ve never been and should not dare make haste toward.

Or, in other words, quit the #@$%ing purple prose already.

Purple prose means writing that is way too flowery, effusive, extravagant, or showy. It’s a phrase used to describe works or passages that are out of place or just plain stupid. The poet Horace coined the phrase (sort of) and the lesson is don’t ever, ever go overboard.

“Elaborate poetry?” you may ask. “Florid diatribes? Surely these never appear in my businesslike writing of business!”

Are you sure? Continue reading