Knowing Your Audience: How PR Agencies Need to be Careful Choosing Customers

May 6, 2013 by Victoria Harris
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Shreveport Farmers

Recently, in the town of Skegness in England, there was uproar when Italian ‘premium’ beer brand Peroni was accused of snobbery for not allowing its product to be sold in a hotel in the town. The hotel’s manager claimed consultants working on behalf of the brand stated the town didn’t ‘fit the brand’, and implied there was a snobbery issue at heart.

This isn’t the first time that a brand has been accused of trying to dictate who its audience should be. An executive for Cristal champagne hinted that he did not approve of this endorsement of its premium product after it was embraced by Jay-Z and a number of other rappers. This resulted in the champagne being boycotted by the rapper, and no doubt many of his fans.… Read the rest of this entry

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Get Geoff Livingston’s Welcome to the Fifth Estate Free

April 30, 2013 by Nathan Burgess ("PRCog")

No Tricks No Hype No Signup… Read the rest of this entry

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Auto-tweets, Kawasaki and Takedowns: The Ugly Side of Social

April 19, 2013 by Jason Mollica

The Monday afternoon bombings at the Boston Marathon in Massachusetts sent shockwaves across the world and social networks.  As has been the case since Facebook, Twitter and blogs became staples in our world, social media was the place to get immediate information.  While not always accurate, it was integral in the wake of this tragedy.… Read the rest of this entry

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2013: The Year that Social Media Will Run out of Kool-Aid

April 15, 2013 by John Trader

Anyone who operates within the social media space knows all too well “the bandwagon effect” that new platforms and pundits’ prognostications can have on the entire ecosystem.  A new tool is released, a different approach to a standard procedure is introduced, predictions abound of what direction the industry is headed in, and advice on how… Read the rest of this entry

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Top 5 Tips for Adapting a Relationship Marketing Model

April 8, 2013 by Emily Vande Wege

In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men’s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketing… Read the rest of this entry

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Writing Workshop: Before You Hit Publish

March 27, 2013 by Shelly Kramer

While my Kansas City friends were stuck with more snow, I spent the end of last week soaking up the sun and fun in the Gaylord Biodome at Blissdom (where is that sarcasm font when you need it)? At V3, we work with agencies and brands and do a lot of blogger and influencer outreach.… Read the rest of this entry

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Follow the Path of Least Resistance

March 14, 2013 by Brian Johnson

Hallelujah! You know someone who knows someone in the very media organization where you’re trying to get coverage. That second someone may be the very person you think is most likely to be interested in the something you’re pushing. Quite often the first someone may be working within your own organisation, perhaps in a different… Read the rest of this entry

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From Mail to Maker’s Mark: A Scale for Assessing Flack-Reporter Relationships

March 11, 2013 by Brian Reid

Every PR pro has been in the scenario: the team is gathered in a conference room. The topic of media comes up, and various names are bandied about. Then the boss growls, “who has a relationship with that reporter?” The implication is clear: in a business of connections, the person doing the pitching should have some… Read the rest of this entry

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Solo PR can be rewarding…and damn tough

March 7, 2013 by Jason Mollica

In September 2011, I embarked on my solo public relations pro journey. Although, it wasn’t necessarily on my terms, I always dreamed of being my own boss. When the opportunity did arise, I was excited and eager to take on the solo PR world. It’s been nearly two years now, so how do I feel? It’s… Read the rest of this entry

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There’s at Least Two Sides to a Story

February 27, 2013 by Brian Johnson

Should you be successful in generating coverage, you may also be providing oxygen for your opposition. The media likes to feel as though they’re presenting both sides (or more) of a story. So if there’s an obvious counterpoint to what you’re promoting, expect them to go there. Sometimes you might be surprised at what will… Read the rest of this entry

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