Power to the People

Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. In my experience, the most successful agencies are those that foster a productive, creative agency environment in which individual employees feel passionate about their work, feel empowered to bring new strategies, take initiative, and share a sense of team spirit. This environment enables the fulfillment of client, agency and individual goals. The agency I am a part of, Vantage PR, is not the only agency that has developed a culture of inclusion, but it is my “home,” so I will use Vantage as an example of an agency that gives power to its people.Read the rest of this entry

A Study In Compassionate Communications

Let’s stop and consider the public relations industry for a moment. What is it that we do, really? Informing the public about any number of corporate strategies aimed at increasing the revenue for our agency or clients. Right? Maybe that’s a tad cynical, and I’m certainly not the folks at Gawker, but what good inRead the rest of this entryRead the rest of this entry

Spin Doesn’t Suck- A PRBC Book Review

As an individual and PR professional, I enjoy learning something new every day.  Let’s be honest, who doesn’t want to learn something new daily? When I was given the opportunity to review the book, “Spin Sucks: Communication and Reputation Management in the Digital Age,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich, I wasRead the rest of this entryRead the rest of this entry

Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. The pitch did not point outRead the rest of this entryRead the rest of this entry

The 10 Commandments of Press Release Writing

For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Not so fast! Here are some rules to help you navigate the choppy waters of crafting the perfect press piece:Read the rest of this entry

5 Things a Young Pro Should Know Before Starting her Own Business

#1 Recognize the massive demand on your time Young female entrepreneurs are often shocked to learn how demanding it can be on their schedule and time. You will be working around the clock. You can’t afford to stop strategizing, planning, and selling both yourself and your business. Be prepared to make sacrifices.Read the rest of this entry

10 Reasons Why Wearing Google Glass is Going to Hurt

Everyone is inundated with news about Google Glass, the wearable computer the world wanted, but maybe isn’t the iteration the world needed. Let’s be honest – it’s not a fashionable wearable. Even people who need glasses hate glasses, with many opting for laser surgery or contacts. Sure, the ease of just using voice commands withRead the rest of this entryRead the rest of this entry

What The 90’s Taught Us about Public Relations

Although I was born in the 80′s, I consider myself to be a full-blown 90′s child. The TV show Wishbone was where I first developed a love of history. If someone uses the word “bop,” my mind immediately goes to my first Bop It game and I want to yell back “Twist it – PullRead the rest of this entryRead the rest of this entry

How to Score Winning Briefings

The media briefing is an effective tool for educating media and analysts on a vendor’s product or service, but it can be quite painful for both the editor and the company to suffer through a horrible briefing. For example, a bad briefing could be one in which the spokesperson is not providing usable information andRead the rest of this entryRead the rest of this entry

For Release: PRBC Book Deal Finalized

In the grand PRBC tradition of just-post-spring PRBC announcements, we’ve got another one for you. The authors of PRBC have reluctantly signed on to a monumental book deal with Borders Group. And when we say the “authors of PRBC” we don’t just mean the current editorial staff – we mean every single contributor – 100+Read the rest of this entryRead the rest of this entry