PRBC Bites: Tsk Tsk FB; Handy Tip for Android Users; $5 Logo?

Facebook had quite a week last week…In “real” (applicable to the business, that is) news they’ve set a deadline on fan-gating of content or contests.  Read the rest of this entry

PRBC Bites: G+ in the Grave, Agency Provides Warranty on Former Employees, and {Censored}

In case you missed it …Read the rest of this entry

What U.S. Presidents Have Taught us about PR and Reputation Management

Since before I can remember, I have been a fan of history. So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. history textbooks, and more specifically, from our former presidents. Even though some of these leaders lived long before the days ofRead the rest of this entryRead the rest of this entry

3 Tips For A Home Run Pitch

Your story is only as good as the people it entertains, and those inspired to share it with others. So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Now… how do you make the media care?Read the rest of this entry

Power to the People

Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. InRead the rest of this entryRead the rest of this entry

A Study In Compassionate Communications

Let’s stop and consider the public relations industry for a moment. What is it that we do, really? Informing the public about any number of corporate strategies aimed at increasing the revenue for our agency or clients. Right? Maybe that’s a tad cynical, and I’m certainly not the folks at Gawker, but what good inRead the rest of this entryRead the rest of this entry

Spin Doesn’t Suck- A PRBC Book Review

As an individual and PR professional, I enjoy learning something new every day.  Let’s be honest, who doesn’t want to learn something new daily? When I was given the opportunity to review the book, “Spin Sucks: Communication and Reputation Management in the Digital Age,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich, I wasRead the rest of this entryRead the rest of this entry

Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. The pitch did not point outRead the rest of this entryRead the rest of this entry

The 10 Commandments of Press Release Writing

For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Not so fast! Here are some rules to help you navigate the choppy waters of crafting the perfect press piece:Read the rest of this entry

5 Things a Young Pro Should Know Before Starting her Own Business

#1 Recognize the massive demand on your time Young female entrepreneurs are often shocked to learn how demanding it can be on their schedule and time. You will be working around the clock. You can’t afford to stop strategizing, planning, and selling both yourself and your business. Be prepared to make sacrifices.Read the rest of this entry