Bloggers want far more than just a few visitors bouncing to their sites. If you’re like most bloggers, you want content that draws in readers, helps your site rank higher in search engines and converts visitors into mailing list subscribers and/or customers.
Even the overall appearance of your site can have a huge impact on how long visitors stay there and whether or not they return. Fortunately, you don’t have to just guess what readers want. Google Analytics offers the feedback you need to improve how marketable your blog is and how readers perceive your content. You can look at overall statistics or the finest details to see how healthy your blog is. Continue reading