PRBreakfastClub

My near 10 years in the public relations industry has taught me a lot. Despite these constant new lessons, there is one exercise that needs a refresher every now and then – overcoming skepticism. People in corporate hierarchies are used to dealing in dollars and cents, not equated ad value or having a clip book thud.

The looks of disbelief and folks asking what we do all day is irksome. So it baffles me when I read posts and hear people talking/positioning social media in a way that will only open it up to skepticism.  Things like “engagement,” “understanding the community,” “we need to be in the space” and “if we’re not there we lose ground with the competition,” are common statements. While I agree with many of them, without substance they breed skepticism. Read the rest of this entry »