Most localized media outlets are baffled by the function of social media in their newsroom. There is a giant “huh?!” cloud hanging over the head of many newsrooms on how to start using social media (SM) in news workflows, use it correctly, and why it benefits a news brand.

“You mean I have to keep talking to my viewers even after my story airs?!”

The audacity, right?

I’ve spent three months in the newsroom of a top 20 market station expanding social media, I’ve narrowed down three tips for getting a media outlet’s SM platform off the ground. Continue reading →