As I help nonprofits improve their public relations and social media efforts, I’m struck by the fact that, regardless of size or mission, they often ask similar questions. I’m sure other groups have similar questions, which is why I’m excited to start this new PRBC series, which aims to answer nonprofits’ most burning questions.

Question: I’m having trouble establishing tangible goals & objectives in regards to media measurement for my non-profit organization. I’ve gotten stories placed in the paper or on local tv & radio stations in the past, but that was reactive, nothing strategically planned. Any advice? Read the rest of this entry

I have one MAJOR pet peeve.

Who am I kidding? I have a lot of pet peeves.

Ok, well one of the things that I’d like to vent about today is the High Importance E-mail Indicator ! ! !

One day last week, POP goes an e-mail right into my inbox. This e-mail was from a lovely young lady I had spoken to about internship opportunities with my firm. A routine e-mail at best. But definitely NOT of high importance. Lucky girl . . . she marked that e-mail with that little red exclamation point. Read the rest of this entry